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Title:Strategije in triki pri marketingu
Authors:Piliček, Maša (Author)
Marič, Miha (Mentor) More about this mentor... New window
Files:.pdf UN_Pilicek_Masa_2019.pdf (869,78 KB)
 
Language:Slovenian
Work type:Bachelor thesis/paper (mb11)
Typology:2.11 - Undergraduate Thesis
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:Marketing je zelo pomemben za uspeh vsakega podjetja. Tržišča so čedalje bolj zahtevna, stopnja konkurenčnosti je visoka, kupci imajo čedalje večja pričakovanja in vse to zahteva inteligentnejši pristop k marketingu. V marketingu je potrebno spremljati nastajajoče oblike tržišč in prepoznati načine, na katere se le-te oblikujejo, ciljati na najboljše priložnosti ter premagati konkurenco na inovativne načine. Zaradi hude konkurence na tržišču se morajo strokovnjaki v marketingu poslužiti tudi različnih trikov, ki povečajo prepoznavnost podjetja in izdelka oziroma storitve.
Keywords:marketing, digitalni marketing, triki v marketingu, tradicionalni marketing, strategije
Year of publishing:2019
Source:Maribor
URN:URN:SI:UM:DK:IJGXOZLS
COBISS_ID:8110355 Link is opened in a new window
License:CC BY 4.0
This work is available under this license: Creative Commons Attribution 4.0 International
Views:203
Downloads:18
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:FOV
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Secondary language

Language:English
Title:Marketing strategies and tricks
Abstract:Marketing is very important for the success of any company. The markets are more and more demanding, the level of competitiveness is high, customers have an ever-increasing expectation, and all this requires a more intelligent approach to marketing. In marketing, it is necessary to monitor the emerging forms of markets and to identify the ways in which they are designed, to target the best opportunities and overcome competition in innovative ways. Due to intense competition on the market, marketing professionals must also use different tricks to increase the visibility of the company and the product or service.
Keywords:marketing, marketing tricks, marketing strategies, digital marketing, traditional marketing


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