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Title:Politični vpliv na imidž turistične destinacije : primer Brazilije
Authors:Dornik, Katarina (Author)
Rangus, Marjetka (Mentor) More about this mentor... New window
Trdina, Andreja (Co-mentor)
Files:.pdf MAG_Dornik_Katarina_2019.pdf (2,00 MB)
 
Language:Slovenian
Work type:Master's thesis/paper (mb22)
Typology:2.09 - Master's Thesis
Organization:FT - Faculty of Tourism
Abstract:Preverjali smo, kateri dejavniki vplivajo na transfer imidža in do kod sega njihov vpliv. Skozi zgodovino smo poiskali motive za nastanek trenj znotraj Brazilije in kako se to prenaša na politični imidž. Raziskovali smo, kakšen vpliv imajo posamezni elementi in dejavniki političnega imidža na imidž turistične destinacije ter kako se to trenutno odraža. Preverili smo v kolikšni meri politična podoba države vpliva na imidž turistične destinacije in kako izboljšati imidž. Zanimalo nas je, kako dobro anketiranci poznajo Brazilijo in kakšno je splošno mnenje o tej državi. Brazilija je največja država v Južni Ameriki z neverjetnimi naravnimi danostmi in bogastvom, vendar v socialno-ekonomskem primežu. Stanje v državi se refleksira tudi na imidž turistične destinacije, pri čemer gre za transfer imidža med posameznimi dejavniki. Na podlagi naše raziskave ocenjujemo, da se negativni politični imidž odraža tudi na zaznavanje turistične identitete destinacije.
Keywords:Brazilija, imidž turistične destinacije, transfer imidža, politični imidž.
Year of publishing:2019
Source:Maribor
COBISS_ID:2048315475 Link is opened in a new window
NUK URN:URN:SI:UM:DK:BESMDMUA
License:CC BY-SA 4.0
This work is available under this license: Creative Commons Attribution Share Alike 4.0 International
Views:146
Downloads:15
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Secondary language

Language:English
Title:Political impact on tourist destination image : the case of Brazil
Abstract:We checked which factors influence the image transfer and how their impact goes. Throughout history, we have found motives for friction within Brazil and how this is transmitted to the political image. We investigated the impact of individual elements and factors of political image on the image of the tourist destination and how this is currently reflected. We have checked the extent to which the political image of the state affects the image of the tourist destination and how to improve the image. We were interested in how well respondents know Brazil and what is the general opinion about this country. Brazil is the largest country in South America with unbelievable natural resources and wealth, but in a socio-economic sphere. The situation in the country is also reflected on the image of the tourist destination, which is a transfer of image among individual factors. Based on our research, we estimate that the negative political image also reflects the perception of the tourist identity of the destination.
Keywords:Brazil, image of a tourist destination, transfer of image, political image.


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