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Title:Analiza medijskih vsebin v predvolilni kampanji v ZDA
Authors:Mernik, Matic (Author)
Žilič Fišer, Suzana (Mentor) More about this mentor... New window
Files:.pdf UN_Mernik_Matic_2019.pdf (4,04 MB)
 
Language:Slovenian
Work type:Bachelor thesis/paper (mb11)
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Diplomsko delo je teoretična in empirična raziskava o vplivu in vlogi medijev v politiki in političnih kampanjah. Pregled literature zajema opredelitev medijev in politike s prikazom njune povezanosti. Prikažemo funkcije in vlogo medijev v političnih kampanjah. Politično komuniciranje predstavimo kot osrednjo točko političnega trženja in pojasnimo medije kot posrednike pri komuniciranju. Ovrednotimo vlogo konvencionalnih in sodobnih medijev ter pojasnimo pomen e-participacije. Aplikativni del diplomskega dela obravnava ameriške predsedniške volitve (2016). V začetku predstavimo ozadje volitev in ameriški volilni sistem. Analiziramo objave izbranih tiskanih medijev in objave obeh kandidatov na družbenih omrežjih. Predstavljeni so rezultati analiz, spoznanja celotnega dela pa diskutiramo v razpravi. Sklepno poglavje zaključujemo s predstavitvijo ključnih ugotovitev.
Keywords:mediji, politika, politično komuniciranje, predsedniške volitve, ZDA
Year of publishing:2019
Source:Maribor
NUK URN:URN:SI:UM:DK:VKEBG1CU
License:CC BY-NC-ND 4.0
This work is available under this license: Creative Commons Attribution Non-Commercial No Derivatives 4.0 International
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Downloads:24
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Categories:KTFMB - FERI
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Secondary language

Language:English
Title:Analysis of media content in the pre-election campaign in the USA
Abstract:The paper is theoretically and empirically grounded research on the role and the impact of media in politics and political campaigns. The literature review encompasses media and politics definition, along with the representation of the interplay between these two. We present the function media play in political campaigns. Next, we focus on political communication as the focal point in political marketing. Moreover, we find media to be a catalyst in conveying the message of political communication. We challenge the role of traditional media and emphasize the importance of e-participation. The research part of the paper addresses the presidential election in the USA in year 2016. We decipher the background of the elections and explain the Electoral College. The analysis of printed-media news and the analysis of social media posts are conducted. We explain the results, and the contribution of the paper in the discussion. The main findings are presented in the conclusion.
Keywords:media, politics, political communication, presidential elections, USA


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