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Title:Sodobni pristop k podjetništvu v slovenskih podjetjih
Authors:Gorenšek, Barbra (Author)
Rebernik, Miroslav (Mentor) More about this mentor... New window
Files:.pdf MAG_Gorensek_Barbra_2019.pdf (2,15 MB)
MD5: F626E9AC5B06D2E745AEA16B7443AFD1
 
Language:Slovenian
Work type:Master's thesis/paper (mb22)
Typology:2.09 - Master's Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Sodobna podjetja morajo, če želijo preživeti na konkurenčnih trgih, ustvarjati boljše izdelke in storitve, predvsem pa prave izdelke in storitve, torej tiste, ki si jih kupci resnično želijo oziroma jih potrebujejo. Inovirati morajo hitreje, predvsem pa stroškovno učinkoviteje. Pojavi se vprašanje: S katerimi metodami, strategijami in orodji si lahko podjetje pri tem pomaga? Tradicionalni pristop, ki temelji na planiranju in napovedovanju, v tem spremenljivem in negotovem svetu namreč ni učinkovit. Kot odgovor na to so se pojavile številne nove metode, strategije in orodja za iskanje in oblikovanje tržnih priložnosti v podjetništvu, ki smo jih s skupnim izrazom poimenovali sodobni pristopi k podjetništvu. Uporaba le-teh lahko podjetjem pomaga učinkovito in hitreje oblikovati nove izdelke in storitve, ki si jih kupci resnično želijo ter s tem zmanjša tveganje zapravljanja virov in poveča možnost uspeha. Cilj pričujočega dela je proučitev treh sodobnih pristopov k podjetništvu: metode vitkega podjetništva, metode oblikovalskega razmišljanja in strategije modrega oceana ter ugotoviti, v kolikšni meri slovenska podjetja poznajo in uporabljajo proučevane sodobne pristope k podjetništvu. Rezultati kažejo, da večina podjetij ne uporablja teh pristopov, še najmanj strategije modrega oceana; glavni razlog je nepoznavanje le-teh. Rezultati raziskave so pokazali tudi, da uporaba sodobnih pristopov k podjetništvu ni odvisna od starosti, velikosti ter izvozne usmerjenosti podjetij. Je pa odvisna od dejavnosti podjetij, saj storitvena podjetja bolj uporabljajo sodobne pristope k podjetništvu kot proizvodna. Ugotavljamo tudi, da večina podjetij sicer cilja na moteče oziroma nemoteče inovacije (odpiranje novega trga), kar pomeni, da ambicij ne primanjkuje; manjka le pravi pristop k podjetništvu.
Keywords:podjetništvo danes, pristop k podjetništvu, metoda vitkega podjetništva, metoda oblikovalskega razmišljanja, strategija modrega oceana.
Year of publishing:2019
Publisher:[B. Gorenšek]
Source:Maribor
UDC:005.2
COBISS_ID:13377820 New window
NUK URN:URN:SI:UM:DK:RZJB2M7B
Views:631
Downloads:145
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:EPF
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:10.05.2019

Secondary language

Language:English
Title:Modern approach to entrepreneurship in slovenian companies
Abstract:In order to survive in competitive markets, modern companies need to create better products and services, more importantly the right products and services, i.e. those that customers really want and need. They also need to innovate faster and, above all, more cost-effective. The question arises: What methods, strategies, and tools can companies use to achieve that? The traditional approach to entrepreneurship based on planning and forecasting is not effective in this fast changing and uncertain world. In response to this, a number of new methods, strategies, and tools for finding and creating new business opportunities have emerged which we commonly named as modern approaches to entrepreneurship. Using them can help companies, effectively and quickly, design new products and services which customers really want, thereby reducing the risk of wasting resources and increasing the likelihood of the success. The aim of this work is to examine three modern approaches to entrepreneurship: lean startup, design thinking, and blue ocean strategy, and find out to what extent Slovenian companies know and use these modern approaches to entrepreneurship. The results show that most companies do not use these approaches, least of all the blue ocean strategy. The main reason for that is that they do not know them. The research also showed that the use of modern approaches to entrepreneurship does not depend on age, size, and export orientation of companies. It is, however, dependent on the activities of companies, as service companies use more modern approaches to entrepreneurship than production companies. We also discovered that most of Slovenian companies aim at disruptive and non-disruptive innovations (creating new markets), which means that there is no shortage of ambition, only the right approach to entrepreneurship lacks.
Keywords:entrepreneurship today, approach to entrepreneurship, lean startup, design thinking, blue ocean strategy.


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