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Title:The Language of Headlines in British and American Tabloids: A Comparative Study
Authors:Pisanec, Tjaša (Author)
Plemenitaš, Katja (Mentor) More about this mentor... New window
Files:.pdf MAG_Pisanec_Tjasa_2018.pdf (1,41 MB)
MD5: 8CCC5291446AEC4A9ED6DEBE71B27805
 
Language:English
Work type:Master's thesis/paper (mb22)
Typology:2.09 - Master's Thesis
Organization:FF - Faculty of Arts
Abstract:In today´s technology-driven society most news media are accessible to us in an online form. For this reason their objective shifted from as many people buying copies of a certain newspaper or tabloid to achieving as many “clicks” on their website as possible. An important factor contributing to a higher click rate are headlines. Their main aim is to attract a potential readers´ attention, spark their interest and thus increase the chances of them clicking on a certain headline. In order to achieve this, headline writers employ a number of rhetorical, linguistic and stylistic devices which serve as clickbait. The purpose of our thesis was to explore the differences in clickbait devices used in British and American online popular press. In the theoretical part, we focused on describing media language in general, division of press, popular press features, headline rhetoric and the clickbait phenomenon. In our empirical research we analysed 200 headlines collected from two British (The Daily Mirror and The Daily Mail) and two American tabloids (The Huffington Post and The New York Post) of the same rank. The results showed a high rate of similar strategies used in all four tabloids, as well as some distinctive characteristics typical of either one group or the other. Moreover, forward reference, a fairly recently defined device which is not included in any of the already established frameworks, was proved to be one of the leading devices used as clickbait.
Keywords:clickbait, clickability, popular press, headlines, tabloids
Year of publishing:2018
Publisher:[T. Pisanec]
Source:Maribor
UDC:81ʼ33(043.2):070
COBISS_ID:24269832 New window
NUK URN:URN:SI:UM:DK:MTPAW5XM
Views:608
Downloads:116
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:FF
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:28.10.2018

Secondary language

Language:Slovenian
Title:Jezik v naslovih britanskih in ameriških tabloidov: primerjalna analiza
Abstract:V današnji tehnološko usmerjeni družbi je večina množičnih občil dostopna v spletni obliki. Zato se je njihov cilj preusmeril s tega, da določen časopis ali tabloid kupi čim več ljudi, na to da dosežejo čim več "klikov" na svoji spletni strani. Pomemben dejavnik, ki prispeva k večji količini klikov, so naslovi. Njihov glavni cilj je pritegniti pozornost potencialnih bralcev, spodbuditi njihovo zanimanje in s tem povečati možnosti, da kliknejo na določeno povezavo. Da bi dosegli to, pisci naslovov uporabljajo vrsto stilističnih in jezikovnih značilnosti, ki služijo kot »klikvaba« (clickbait). Namen našega magistrskega dela je bil raziskati razlike v strategijah in strukturnih značilnostih naslovov, ki se uporabljajo v britanskem in ameriškem spletnem popularnem tisku. V teoretičnem delu smo opisali prvine medijskega jezika, delitev medijev, značilnosti popularnega tiska, retoriko naslovov in fenomen »klikvabe«. V empirični raziskavi smo analizirali 200 naslovov, zbranih iz dveh britanskih (The Daily Mirror in The Daily Mail) in dveh ameriških tabloidov (The Huffington Post in The New York Post) istega ranga. Rezultati so pokazali visoko stopnjo uporabe podobnih strategij v vseh štirih tabloidih, kot tudi nekatere tehnike značilne za samo eno izmed dveh skupin. Prav tako smo dognali, da je »referenca vnaprej« (forward reference), ki je bila opredeljena šele pred kratkim in ki ni vključena v nobeno od že uveljavljenih klasifikacij, ena od vodilnih strategij, ki se uporabljajo kot »klikvaba«.
Keywords:klikvaba, klikabilnost, popularni tisk, naslovi, tabloidi


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