| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font

Show document

Title:Digitalno pripovedovanje zgodb spletnih vplivnežev na Instagramu
Authors:Hauptman, Anja (Author)
Tomažič, Tina (Mentor) More about this mentor... New window
Udir Mišič, Katja (Co-mentor)
Files:.pdf MAG_Hauptman_Anja_2018.pdf (1,44 MB)
MD5: 7CC3ABD6625132479E4F27D576E4144B
 
Language:Slovenian
Work type:Master's thesis/paper (mb22)
Typology:2.09 - Master's Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Življenje naše generacije se odvija v digitalni dobi, pri čemer je svetovni splet glavni vir širjenja informacij. Te se širijo skupaj z uporabo hitro rastočih družbenih omrežij, ki uporabnikom omogočajo različne interakcije. V danem trenutku nam omogočajo pregled informacij, ki jih z nami delijo ostali uporabniki družbenih omrežjih na svojih profilih. Spremljamo lahko vsakodnevno življenje in navade ljudi, ki jim na družbenih omrežjih sledimo, četudi jih osebno sploh ne poznamo. Najbolj rastoče družbeno omrežje zadnjih let je zagotovo Instagram. Od njegove ustanovitve leta 2010 je na njem aktivnih že kar bilijon uporabnikov. Vedno več uporabnikov je tudi podjetij in posledično spletnih vplivnežev – vplivnih posameznikov, ki ustvarjajo vsebino z namenom oglaševanja komercialnih izdelkov in storitev raznih podjetij. Takšne poteze oglaševanja igrajo pri odločitvah potrošnikov veliko vlogo. Tako postaja oglaševanje preko vplivnih posameznikov na družbenih omrežjih vse pogosteje uporabljen vzorec snovanja oglaševalskih kampanj, pripovedovanja zgodb in tržnih politik. Digitalno pripovedovanje zgodb preko družbenih omrežij je postalo eno izmed močnejših orodij sodobnega spleta. Uporabniki so postali kreativni pripovedovalci zgodb, s tradicionalno zgodbo, vendar podano preko novih medijev in v nove namene.
Keywords:družbena omrežja, Instagram, spletni vplivnež, spletno oglaševanje, zgodbe, digitalno pripovedovanje
Year of publishing:2018
Publisher:A. Hauptman
Source:[Maribor
UDC:316.472.4(043.2)
COBISS_ID:21879062 New window
NUK URN:URN:SI:UM:DK:VVDPUQWE
Views:690
Downloads:205
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:KTFMB - FERI
:
  
Average score:(0 votes)
Your score:Voting is allowed only for logged in users.
Share:AddThis
AddThis uses cookies that require your consent. Edit consent...

Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:27.09.2018

Secondary language

Language:English
Title:Digital story telling by influencers on Instagram
Abstract:Our generation`s life is set in a digital era, where the world wide web is an essential source of spreading information. The latter is spread by using fast growing social media that provide users with various types of interaction. They enable us to review information shared with us by other social media users on their profiles. We can follow everyday lives and habits of people that we follow on line, even though we might not even know them in person. The fastest growing social media in the last couple of years is certainly Instagram. Since its establishment in 2010 it has a billion active users. There are ever more companies as users and consequently more influencers - influential individuals that create content with the purpose of advertising commercial products and services of different companies. Such advertising moves play an important role in consumer decision-making. Advertising via influential individuals on social media is therefore becoming an ever more used pattern of creating advertising campaigns, storytelling and market policies. Digital storytelling via social media has become one of the strongest tools of the modern web. Users have become creative designers of stories - with a traditional story, but delivered via new media and for new purposes.
Keywords:social media, Instagram, influencers, online marketing, stories, digital storytelling


Comments

Leave comment

You have to log in to leave a comment.

Comments (0)
0 - 0 / 0
 
There are no comments!

Back
Logos of partners University of Maribor University of Ljubljana University of Primorska University of Nova Gorica