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Title:Promocija Botaničnega vrta Univerze v Mariboru z uporabo družbenih medijev
Authors:Lapi, Mojca (Author)
Lebe, Sonja Sibila (Mentor) More about this mentor... New window
Files:.pdf UN_Lapi_Mojca_2018.pdf (3,56 MB)
 
Language:Slovenian
Work type:Diploma project paper (mb13)
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:V diplomskem projektu obravnavamo družbene medije kot orodje za promocijo Botaničnega vrt Univerze v Mariboru, pri čimer smo se osredotočili na uporabo obstoječih in potencilano primernih brezplačnih omrežiij. S pomočjo določanja segmentov povpraševanja smo definirali medije, s katerimi bi bilo smiselno oglaševati posamezni segment ter analizirali, v kolikšni meri je poleg oglaševanja preko družbenih medijev potrebno tudi komuniciranje s pomočjo klasičnih medijev. S SWOT analizo smo predstavili trenutno stanje oglaševanja z družbenimi mediji in z mednarodno primerjavo promocije tovrstne ponudbe ocenili, kako bi lahko v Botaničnem vrtu Univerze v Mariboru izboljšali način komuniciranja s potencialnimi obiskovalci.
Keywords:Botanični vrt, družbeni mediji, segment, Facebook, Instagram, TripAdvisor.
Year of publishing:2018
Publisher:[M. Lapi]
Source:Maribor
UDC:659.1
COBISS_ID:13158172 Link is opened in a new window
License:CC BY 4.0
This work is available under this license: Creative Commons Attribution 4.0 International
Views:68
Downloads:7
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:Promotion of the University of Maribor Botanical Garden Using Social Media
Abstract:In the graduation thesis we are discussing social media as a promotion tool of the University of Maribor Botanical Garden. We are focusing on the existing and potentially relevant free networks. After identifying demand segments, we defined which media would suit best to reach the individual segments. We also analyzed wheather the need of using classic media existed. Using the SWOT analysis, we evaluated the state of the act of advertisingthat uses social media. By the means of an international comparison of the social media use in promotion in some chosen Botanical Gardens aboard, we formulated the conclusions on how the University of Maribor Botanical Garden can be improved.
Keywords:Botanical Garden, Social Media, Segment, Facebook, Instagram, TripAdvisor.


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