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Title:Planiranje razvoja podjetja Mesarstvo Ribič, Jože Ribič s. p. na ravni strateškega managementa
Authors:Ribič, Urška (Author)
Štrukelj, Tjaša (Mentor) More about this mentor... New window
Files:.pdf VS_Ribic_Urska_2018.pdf (1,20 MB)
 
Language:Slovenian
Work type:Diploma project paper (mb13)
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:V delu diplomskega projekta smo se osredotočili na planiranje razvoja podjetja na ravni strateškega menedžmenta. Za svojo proučitev smo izbrali manjše podjetje, ki je na trgu poznano že od leta 1994. Dejavnost, s katero se v podjetju ukvarjajo, je predelava in prodaja svežega mesa in mesnih izdelkov. Diplomski projekt sestavljata teoretični in empirični del. Predstavili smo vsa bistvena teoretična izhodišča in jih v empiričnem delu prikazali na primeru preučevanega podjetja. Najprej smo zapisali uvodne opredelitve. Nato smo predstavili preučevano podjetje Mesarstvo Ribič, Jože Ribič s.p. ter opisali njegove značilnosti. Predstavili smo njegovo vizijo, politiko podjetja in njegove interese. To je bilo naše izhodišče za planiranje razvoja podjetja na ravni strateškega menedžmenta. Planiranje razvoja podjetja smo pričeli s proučevanjem podjetja. Določili smo prednosti, slabosti in njegove vrednote. Proučili smo okolje, v katerem podjetje deluje, ter določili priložnosti in nevarnosti, ki izvirajo iz okolja. Nadaljevali smo z iskanjem strateških možnosti razvoja in strategij za proučevano podjetje Mesarstvo Ribič, Jože Ribič s.p. Strategije smo določali na osnovi metod za ekonomsko vrednotenje in izbiro strategij. Pripravili smo planirane vrednostne izide za obdobje petih let, ki so nam bili v pomoč pri izračunih kazalnikov za ekonomsko vrednotenje, ti pa so nam bili v pomoč pri odločanju o planiranih strategijah podjetja. Planiranje razvoja podjetja na ravni strateškega menedžmenta smo zaključili s pripravo programa razvoja za proučevano podjetje.
Keywords:podjetje, strateški menedžment, strateška poslovna področja, strategije, ekonomsko vrednotenje strategij
Year of publishing:2018
Publisher:[U. Ribič]
Source:Maribor
UDC:005.4
COBISS_ID:13202972 Link is opened in a new window
NUK URN:URN:SI:UM:DK:VFQPLDDE
License:CC BY-NC-ND 4.0
This work is available under this license: Creative Commons Attribution Non-Commercial No Derivatives 4.0 International
Views:135
Downloads:45
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Categories:EPF
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Secondary language

Language:English
Title:Planning the development of Mesarstvo Ribič, Jože Ribič s.p. with the emphasis on strategic management level
Abstract:In the work of our diploma project we have focused on development planning of a company on a strategic management level. For our research a small company was picked, which is on the market as early as 1994. Focus of their business is processing and sales of fresh meat and meat products. Diploma project consists of theoretical and empirical part. We have presented all key theoretical bases and in the empirical part showed them on a case of a researched company. First we have written introductive definitions. Then we have presented researched company Mesarstvo Ribič, Jože Ribič s.p. and described its characteristics. We have presented its vision, politics of the company and its interests. That was our basis for development planning of the company on a strategic management level. Development planning of the company was started with the research of the company. We have defined priorities, weaknesses and its values. We have studied the environment in which company operates and defined opportunities and dangers that come from the environment. We have continued with the search of strategic possibilities of development and strategies for the researched company Mesarstvo Ribič, Jože Ribič s.p. Strategies were defined on the basis of methods for economic evaluation and choice of strategies. We have prepared planned outcome values for the period of five years that were of great help in calculating indicators for economic evaluation and these were of great help at deciding about planned strategies of the company. Development planning of the company on a strategic management level was concluded with the preparation of a program for the researched company.
Keywords:company, strategic management, strategic business areas, strategies, economic evaluation of strategies


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