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Title:Trženjski spleti mladinskih hotelov v Posavju
Authors:Kocjan, Patricija (Author)
Zupan Korže, Saša (Mentor) More about this mentor... New window
Files:.pdf VS_Kocjan_Patricija_2018.pdf (1,22 MB)
 
Language:Slovenian
Work type:Bachelor thesis/paper (mb11)
Organization:FT - Faculty of Tourism
Abstract:Mladinski hotel je turistična nastanitev, ki zadnja leta ni namenjena le mladim turistom, temveč tudi ostalim segmentom gostov različnih starosti. Da bi dosegli uspešno poslovanje turistične nastanitve, moramo dobro poznati njihovo trženje. Na ta način pripomoremo k dobičkonosnosti njenega poslovanja kot ekonomske enote, zadovoljimo gostove potrebe ter razvijamo umetnost prodajanja storitev. Trženjski splet je skupek trženjskih instrumentov, ki se uporabljajo v namen doseganja trženjskih ciljev. V empiričnem delu ugotavljamo elemente trženjskih spletov mladinskih hotelov v Posavju ter raziskujemo razlike in podobnosti med njimi. Ugotavljamo, kako trženjski spleti vplivajo na ocene mladinskih hotelov na rezervacijskem portalu Booking.com. Rezultati raziskave kažejo, da so razlike ter hkrati pomanjkljivosti najbolj vidne pri promociji ter distribucijskih kanalih in da se razlike odražajo na ocenah na rezervacijskem portalu. V zaključku predstavimo predloge izboljšav.
Keywords:mladinski hoteli, trženje, trženjski spleti, Posavje
Year of publishing:2018
Source:Brežice
UDC:659.1:338.488.2:640.418(497.4Posavje)(043.2)
COBISS_ID:2048271187  Link is opened in a new window
NUK URN:URN:SI:UM:DK:GIC2QA2F
License:CC BY-NC-ND 4.0
This work is available under this license: Creative Commons Attribution Non-Commercial No Derivatives 4.0 International
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Downloads:48
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Secondary language

Language:English
Title:Marketing mixes of youth hostels in Posavje region
Abstract:Youth hostel is a tourist accommodation not only for young tourits, but in the last years also for other guest segments of different ages. In order to achieve a successful business of a tourist accommodation, we need to know well the basics of marketing, which means profitable guests satisfaction and art of selling services. The marketing mix is a set of marketing tools that are used for the purpose of achieving marketing goals. In the empirical part, we identify the elements of the marketing mixes of youth hostels in Posavje region, and explore the differences and similarities between them. We are finding out how marketing mixes affect the ratings of youth hostels on Booking.com. We found out that the differences and at the same time the disadvantages are the most visible in the promotion and distribution channels. We made some suggestions for improvement and found out that the marketing mixes of youth hostels influence the ratings on Booking.com. In conclusion we present suggestions for improvements.
Keywords:youth hostels, marketing, marketing mixes, Posavje region


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