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Title:Analiza in optimizacija spletnega mesta in integriranih družbenih medijev na primeru Študentskega sveta Univerze v Mariboru
Authors:Brdnik, Saša (Author)
Polančič, Gregor (Mentor) More about this mentor... New window
Files:.pdf UN_Brdnik_Sasa_2018.pdf (1,73 MB)
 
Language:Slovenian
Work type:Bachelor thesis/paper (mb11)
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:V diplomskem delu so predstavljeni spletni brskalniki in njihovi algoritmi, spletna mesta in socialni mediji. Osrednji področji diplomskega dela sta optimizacija za spletne iskalnike in optimizacija za družbene medije. Diplomsko delo je bilo izvedeno v obliki eksperimenta v realnem okolju v treh fazah. V prvi fazi je bila izvedena analiza prisotnosti Študentskega sveta Univerze v Mariboru na svetovnem spletu. V naslednji fazi je sledila optimizacija spletne strani in socialnih omrežij na podlagi prepoznanih dobrih praks. V tretji fazi je bila opravljena primerjava sprememb začetnega in končnega stanja.
Keywords:SEO, SMO, optimizacija za spletne iskalnike, optimizacija za družbene medije
Year of publishing:2018
Publisher:S. Brdnik
Source:[Maribor
UDC:004.659:366.(043.2)
COBISS_ID:21763094 Link is opened in a new window
License:CC BY-NC-ND 4.0
This work is available under this license: Creative Commons Attribution Non-Commercial No Derivatives 4.0 International
Views:293
Downloads:40
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:KTFMB - FERI
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Secondary language

Language:English
Title:Analysis and optimisation of website and integrated social media in the case of Student Council of the University of Maribor
Abstract:This thesis includes the presentation of web browsers and their algorithms, web sites and social media. The main areas of the thesis are search engine optimisation and social media optimisation. Thesis was designed as a field experiment in three phases. First phase consisted of the current state analysis of web presence of Student Council of the University of Maribor. In the second phase the web site and social media of the Student Council were optimised, based on recognized good practices. The third phase concluded the experiment with the comparison of original state and state after optimization.
Keywords:SEO, SMO, Search engine optimisation, Social media optimisation


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