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Title:Promocijsko umeščanje izdelkov v videospotih
Authors:Kuhar, Lucija (Author)
Tomažič, Tina (Mentor) More about this mentor... New window
Files:.pdf UN_Kuhar_Lucija_2018.pdf (746,25 KB)
Work type:Bachelor thesis/paper (mb11)
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Promocijsko umeščanje izdelkov je ena izmed novejših oblik oglaševanja, ki se vse pogosteje uporablja tudi v Sloveniji. V diplomskem delu smo opredelili pojem promocijskega umeščanja izdelkov in raziskali uporabo tega načina oglaševanja v videospotih slovenskih izvajalcev in izvajalcev Združenih držav Amerike. Uporabili smo deskriptivno in kavzalno-neeksperimentalno metodo s pomočjo katerih smo ugotovili, da je uporaba promocijskega umeščanja izdelkov v videospotih v Sloveniji in Združenih državah Amerike vse pogostejša.
Keywords:oglaševanje, promocijsko umeščanje izdelkov, videospot
Year of publishing:2018
Publisher:L. Kuhar
COBISS_ID:21591830 Link is opened in a new window
License:CC BY-NC-ND 4.0
This work is available under this license: Creative Commons Attribution Non-Commercial No Derivatives 4.0 International
Categories:KTFMB - FERI
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Secondary language

Title:Product placement in music videos
Abstract:Product placement is one of the newer forms of advertising, which is also increasingly used in Slovenia. In this thesis we defined the concept of product placement and researched the use of this advertising method in music videos of Slovenian and American musicians. We used descriptive and causal-non-experimental method with which we have found that the use of product placement in music videos in Slovenia and the United States of America are becoming more common.
Keywords:advertising, product placement, music video


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