|Abstract:||Growth of a company is a phenomenon that arises in the triangle of the quantity of goods produced, the prices, and the workforce employed by the company and the means of production. The growth of a company makes sense when its size is smaller than the optimal size, i.e. from the size at which the business owners earn maximum profit. However, we can maintain that the company grows even when it decreases its size, if only in this way it can approach the optimal size. The basic phase model has the following four phases: the phase of birth, the survival stage, the growth phase and the phase of closure of a company or a business (Tajnikar, 2006).
We compared the selected company Impol Ltd. with three competitors, the competitive, and the market analysis. We analyzed assets, net sales revenues, average number of employees based on working hours, added value per employee, and net profit for the accounting period. In the competitive analysis, we compared the company Impol Ltd. with three competitors – Talum, Cimos, and LTH Castings. These competitors were defined on the basis of the GVIN database, which we selected according to the industry. We made a comparison for 2014, 2015 and 2016. The biggest competitor is LTH Castings, which achieves the first place in three indicators. The worst competitor is Cimos, which had a negative average growth rate in three analyses. In the market analysis, we analyzed Impol Ltd. according to the selected indicators by location – Slovenska Bistrica, region – Podravska and activities – C 24.350. We made a comparison for the average of a large company, for easier and more realistic comparison.
The company Impol Ltd. grew on the basis of a business outcome. Revenues were constant. Both average growth rates were positive, but the operating result was predominant. They were able to increase the sales of products in all segments. They remain the leading supplier of forging sticks in Europe. They increased the proportion of sales of profiles by order, concluded long-term contracts, and developed a new segment of sales of profiles for the automotive industry. They increased the demand for foil. They managed to keep all customers and some also increased the volume of sales. They strengthened the reputation of the Impol brand.
Impol Ltd. was growing over the years. We conclude, therefore, that the company is in the growth phase. They still employ more people every year, they invest a lot in development, increase sales of products every year, and, thus, also the profit. They have clearly set goals and the strategy that they will realize by 2025. To be sure, however,, if Impol Ltd. really is in the growth phase, we attended a lecture on the company and asked about this the director of Kadring, who represented the company. She confirmed that Impol is in the growth phase, as every year, with development, goals, and strategies, growth is upgraded.
The most important goals are to increase annual revenue to more than one billion euros, to increase the profit to 86 million euros in 2025 And to increase the production volume from 241 thousand tones in 2017 to 406 thousand tones in 2020.|