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Izpis gradiva

Naslov:Green product
Avtorji:Jereb, Borut (Avtor)
Knez, Matjaž (Avtor)
Kukovič, Darja (Avtor)
Cvahte, Tina (Avtor)
Obrecht, Matevž (Avtor)
Datoteke:.pdf Scarcity_&_introduction_to_environmental_management_2016_Jereb_et_al._06_Green_product.pdf (1,04 MB)
 
URL http://sphub.org/books/eu-tempus-recoaud-scarcity-and-introduction-to-environmental-management/
 
Jezik:Angleški jezik
Vrsta gradiva:Znanstveno delo (r2)
Tipologija:1.16 - Samostojni znanstveni sestavek ali poglavje v monografski publikaciji
Organizacija:FL - Fakulteta za logistiko
Opis:According to Kotler (1998) the product is the first and most important element of the marketing combination. Product strategy should include consistent decisions "about the product combination, group of products, brands, packaging and labelling." (Kotler 1998: 459). After we identify green products we will especially be interested in specific strategies for developing green products and packaging and green brand positioning. Shortly green products can be labelled as more durable, non-toxic, made from recycled materials and have less or only necessary volume of packaging (Ottman 1997: 89). Broader definition is given by Peattie (1995) who also considers the social dimension under the concept of green. He considers the product or service as green, where its effect on the natural environment and its social impact in terms of production, use or disposal, is significantly improved with respect to conventional products and services (Peattie 1995). Green product strategy should be implemented through: - Development of green product, - Green brand, - Eco-label and - Eco-design.
Ključne besede:environmental management, green products, green brand, eco-label, eco-design
Leto izida:2016
Št. strani:str. 43-50
UDK:005.5
COBISS_ID:512826685 Povezava se odpre v novem oknu
NUK URN:URN:SI:UM:DK:OUPSS2LE
Licenca:CC BY-NC-ND 4.0
To delo je dosegljivo pod licenco Creative Commons Priznanje avtorstva-Nekomercialno-Brez predelav 4.0 Mednarodna
Število ogledov:186
Število prenosov:21
Metapodatki:XML RDF-CHPDL DC-XML DC-RDF
Področja:Ostalo
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Gradivo je del monografije

Naslov:Environmental management & audit 1: Scarcity & introduction to environmental management
Podnaslov:Tempus project Recoaud
Založnik:SPH - Scientific Publishing Hub, Fakulteta za logistiko Univerze v Mariboru
ISBN:978-961-6948-10-4
COBISS.SI-ID:288026880 Novo okno
Kraj izida:Czestochowa [etc.]
Leto izida:2016
Uredniki:Borut Jereb, Darja Kukovič, Daria Meyr

Sekundarni jezik

Jezik:Slovenski jezik
Ključne besede:okoljski management, zeleni proizvodi, zelena blagovna znamka, eko oznaka, eko oblikovanje


Zbirka

To gradivo je del naslednjih zbirk del:
  1. Environmental management & audit 1: Scarcity & introduction to environmental management

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