| Title: | Green product |
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| Authors: | ID Jereb, Borut (Author)
ID Knez, Matjaž (Author)
ID Kukovič, Darja (Author)
ID Cvahte Ojsteršek, Tina (Author)
ID Obrecht, Matevž (Author) |
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| Files: |  Scarcity_&_introduction_to_environmental_management_2016_Jereb_et_al._06_Green_product.pdf (1,04 MB)
MD5: A0203D898706BF60EB9C53EC7E227AEC
PID: 20.500.12556/dkum/313e1c52-f65f-4f14-b701-71cc36def427
 http://sphub.org/books/eu-tempus-recoaud-scarcity-and-introduction-to-environmental-management/
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| Language: | English |
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| Work type: | Scientific work |
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| Typology: | 1.16 - Independent Scientific Component Part or a Chapter in a Monograph |
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| Organization: | FL - Faculty of Logistic
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| Abstract: | According to Kotler (1998) the product is the first and most important element of the marketing combination. Product strategy should include consistent decisions "about the product combination, group of products, brands, packaging and labelling." (Kotler 1998: 459). After we identify green products we will especially be interested in specific strategies for developing green products and packaging and green brand positioning.
Shortly green products can be labelled as more durable, non-toxic, made from recycled materials and have less or only necessary volume of packaging (Ottman 1997: 89). Broader definition is given by Peattie (1995) who also considers the social dimension under the concept of green. He considers the product or service as green, where its effect on the natural environment and its social impact in terms of production, use or disposal, is significantly improved with respect to conventional products and services (Peattie 1995).
Green product strategy should be implemented through:
- Development of green product,
- Green brand,
- Eco-label and
- Eco-design. |
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| Keywords: | environmental management, green products, green brand, eco-label, eco-design |
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| Publication status: | Published |
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| Publication version: | Version of Record |
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| Year of publishing: | 2016 |
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| Number of pages: | str. 43-50 |
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| PID: | 20.500.12556/DKUM-70410  |
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| UDC: | 005.5 |
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| COBISS.SI-ID: | 512826685 |
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| NUK URN: | URN:SI:UM:DK:OUPSS2LE |
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| Publication date in DKUM: | 10.05.2018 |
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| Views: | 1319 |
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| Downloads: | 98 |
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| Metadata: |    |
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| Categories: | Misc.
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