| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font

Show document

Title:Analysis of individual aspects influencing non-purchasing in an online environment and consumer willingness to purchase custom-made apparel
Authors:ID Žuraj, Milica (Author)
ID Šparl, Petra (Author)
ID Žnidaršič, Anja (Author)
Files:.pdf Organizacija_2017_Zuraj,_Sparl,_Znidarsic_Analysis_of_Individual_Aspects_Influencing_Non-purchasing_in_an_Online_Environment_and_Cons(2).pdf (633,33 KB)
MD5: BE3045E00979D840AA239EF7814EB876
PID: 20.500.12556/dkum/c2f24ae0-6711-49a7-a1a3-559b6a2e2bd1
 
URL http://www.degruyter.com/view/j/orga.2017.50.issue-4/orga-2017-0026/orga-2017-0026.xml
 
Language:English
Work type:Scientific work (r2)
Typology:1.01 - Original Scientific Article
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:Purpose: The main purpose of the study was to assess the opinion of online consumers about the possibility of making custom apparel using 3D body scanning technology in an online environment and to investigate the shopping experience of consumers who purchase in the online apparel market. In order to be able to propose solutions to improve the online shopping experience, we also investigated aspects influencing non-purchasing in an online environment. Methods: An online questionnaire on shopping experience, influences on the purchase, and the process of online apparel shopping using advanced technology was prepared and distributed via several online channels to the consumers who purchase apparel online. The questionnaire was completed by 76 respondents from different European countries, the United States and Australia. In order to analyze individual aspects influencing non-purchasing in an online environment, an exploratory factor analysis was performed. Results: The factor analysis revealed that the two broad dimensions of reasons why consumers have never bought any ready-to-wear apparel online despite browsing are a misperception of product integrity and time-consuming searching. The results show that the proposed solutions to improve the online apparel experience, such as making custom apparel using advanced technologies, have a positive impact on the decision of the consumers to purchase on the online apparel market. It turned out that a high proportion of potential consumers are willing to share their body dimensions through 3D body scanning technology in order to improve the fit of the apparel. Conclusion: According to the results, we expect that the advanced 3D body scanning technology would provide substantial progress regarding fit, visualization, and manufacturing of custom-made apparel when purchasing in online stores.
Keywords:online shopping apparel, custom made apparel, counsumerʼ shopping experience
Year of publishing:2017
Publication status in journal:Published
Article version:Publisher's version of article
Number of pages:str. 352-363
Numbering:Letn. 50, št. 4
PID:20.500.12556/DKUM-69451 New window
ISSN:1318-5454
UDC:677
ISSN on article:1318-5454
COBISS.SI-ID:7981075 New window
DOI:10.1515/orga-2017-0026 New window
NUK URN:URN:SI:UM:DK:RMQLP6CE
Publication date in DKUM:23.01.2018
Views:837
Downloads:342
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:Misc.
:
Kopiraj citat
  
Average score:(0 votes)
Your score:Voting is allowed only for logged in users.
Share:AddThis
AddThis uses cookies that require your consent. Edit consent...

Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Record is a part of a journal

Title:Organizacija. revija za management, informatiko in kadre
Shortened title:Organizacija
Publisher:Moderna organizacija
ISSN:1318-5454
COBISS.SI-ID:610909 New window

Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:23.01.2018

Secondary language

Language:Slovenian
Title:Analiza posameznih vidikov, ki vplivajo na ne-nakup v spletnem okolju, in potrošnikova pripravljenost za nakup oblačila po meri
Abstract:Namen: Glavni namen raziskave je bil pridobiti mnenja spletnih potrošnikov glede možnosti izdelave oblačil po meri z uporabo 3D tehnologije skeniranja telesa v spletnem okolju ter raziskati nakupovalne izkušnje potrošnikov, ki kupu­jejo oblačila na spletu. Da bi lahko predlagali rešitve za izboljšanje spletnih nakupovalnih izkušenj, smo raziskali tudi vidike, ki vplivajo na ne-nakup v spletnem okolju. Metode: Spletni vprašalnik o nakupovalnih izkušnjah, vplivih na nakup in postopek spletnega nakupovanja oblačil z uporabo napredne tehnologije je bil pripravljen in posredovan prek različnih kanalov potencialnim potrošnikom, ki uporabljajo internet za nakup oblačil na spletu. Vprašalnik je izpolnilo 76 anketirancev iz različnih evropskih držav, Združenih držav Amerike in Avstralije. Za analizo posameznih vidikov, ki vplivajo na ne-nakup v spletnem okolju, smo uporabili faktorsko analizo. Rezultati: Faktorska analiza je razkrila, da obstajata dve širši dimenziji razlogov, zakaj kljub iskanju oblačil na spletu potrošniki še niso opravili spletnega nakupa in sicer: napačna predstavitev integritete izdelka ter časovno zamudno iskanje. Rezultati kažejo, da predlagane rešitve za izboljšanje spletnih izkušenj pri nakupu oblačil, kot je izdelava oblačil po meri z uporabo naprednih tehnologij, pozitivno vplivajo na odločitev potrošnikov, da le-ti kupijo izdelek na spletnem trgu oblačil. Izkazalo se je, da je velik delež potencialnih potrošnikov pripravljen zaupati svoje mere telesa dobljene s 3D skeniranjem, z namenom, da bi se izboljšalo prileganje oblačil. Zaključek: Glede na rezultate pričakujemo, da bodo napredne 3D tehnologije zagotovile velik napredek glede prile­ganja, vizualizacije in izdelave oblačil po meri pri nakupu v spletnih trgovinah.
Keywords:spletno nakupovanje oblačil, izdelava oblačila po meri, potrošnikove nakupovalne izkušnje


Collection

This document is a part of these collections:
  1. Organizacija

Comments

Leave comment

You must log in to leave a comment.

Comments (0)
0 - 0 / 0
 
There are no comments!

Back
Logos of partners University of Maribor University of Ljubljana University of Primorska University of Nova Gorica