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Title:Strategical perspective of corporate environmental policy
Authors:Navickas, Valentinas (Author)
Kontautiene, Rima (Author)
Files:.pdf Organizacija_2011_Navickas,_Kontautiene_Strategical_Perspective_of_Corporate_Environmental_Policy.pdf (640,16 KB)
 
URL http://www.degruyter.com/view/j/orga.2011.44.issue-6/v10051-011-0019-4/v10051-011-0019-4.xml
 
Language:English
Work type:Scientific work (r2)
Typology:1.01 - Original Scientific Article
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:The authors of the article analyze the benefits of corporate environmental policy in pursuance of a competitive advantage in the global market. Corporate environmental policy described as a strategic business investment opens new possibilities for their relationships with stakeholders and contributes to the promotion of social activity and to the attainment of the competitive advantage. By emphasizing the positive environmental policy's impact on competitive advantage of corporation in the global market the article treats of corporate environmental performance benefits, which are defined as improvement of relations with all stakeholders, intensification of corporation image, reputation development, business growth and customer loyalty. The paper deals with the development of Lithuanian corporate environmental policy in recent years and investigates the relationship between corporation activities and the improvement of relations with the stakeholders, which influences intensification of corporation's image and thereby increases competitive advantage of corporation. Researching the impact of corporate environmental policy on increasing competitive advantage, the authors found that active environmental performance positively influences business relationships with stakeholder groups and increases their competitive advantage in the global market.
Keywords:strategy, environmental protection, corporate environmental policy, competitive advantage, corporate environmental activity in Lithuania
Year of publishing:2011
Number of pages:str. 179-184
Numbering:št. 6, Letn. 44
ISSN:1318-5454
UDC:005.35:502.1
ISSN on article:1318-5454
COBISS_ID:260022528 Link is opened in a new window
DOI:10.2478/v10051-011-0019-4 Link is opened in a new window
NUK URN:URN:SI:UM:DK:ZDASXEIY
License:CC BY-NC-ND 4.0
This work is available under this license: Creative Commons Attribution Non-Commercial No Derivatives 4.0 International
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Downloads:147
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Record is a part of a journal

Title:Organizacija
Publisher:Fakulteta za organizacijske vede Univerze v Mariboru, Založba Moderna organizacija, Sciendo
ISSN:1318-5454
COBISS.SI-ID:610909 New window

Secondary language

Language:Slovenian
Title:Strateške perspektive korporativne okoljske politike
Abstract:Avtorja analizirata pridobitve korporativne okoljske politike pri doseganju konkurenčne prednosti na globalnem tržišču. Korporativna okoljska politika kot strateška poslovna investicija odpira nove možnosti za odnose z deležniki in prispeva k promociji socialnih aktivnosti in s tem k doseganju konkurenčne prednosti. Avtorja se osredotočata na vpliv pozitivne okoljske politike na doseganje konkurenčne prednosti na globalnem tržišču. S poudarkom na vplivu pozitivne okoljske politike članek obravnava pridobitve okoljskega obnašanja na izboljšanje odnosov z vsemi deležniki, okrepljen imidž korporacije, razvoj ugleda, rast poslovne aktivnosti in lojalnost strank. Nadalje obravnava razvoj korporativne okoljske politike v Litvi v zadnjih letih in raziskuje odnos med aktivnostmi korporacije in izboljšanjem odnosov z deležniki, kar vpliva na okrepitev imidža korporacije in s tem izboljša njeno konkurenčno prednost. Avtorja ugotavljata, da aktivno okoljsko ravnanje pozitivno vpliva na odnose podjetja s skupinami deležnikov in poveča njegovo konkurenčno prednost na globalnem tržišču.
Keywords:podjetja, družbena odgovornost, ekologija, varstvo okolja, trajnostni razvoj, strategija, konkurenčnost


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  1. Organizacija

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