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Title:Finančna in marketinška analiza za čebelarstvo Ciglarič
Authors:Žibrat, Maja (Author)
Pažek, Karmen (Mentor) More about this mentor... New window
Pavlovič, Martin (Co-mentor)
Files:.pdf MAG_Zibrat_Maja_2017.pdf (1,79 MB)
 
Language:Slovenian
Work type:Master's thesis/paper (mb22)
Organization:FKBV - Faculty of Agriculture and Life Sciences
Abstract:V magistrski nalogi sta predstavljeni finančna in marketinška analiza Čebelarstva Ciglarič. V prvem delu naloge je s statističnimi podatki opisano stanje čebelarstva v Sloveniji, Evropski uniji in v svetu. V raziskavi so bili uporabljeni naslednji metodološki pristopi: deduktivni pristop na osnovi preučene literature, ki je predstavljena v prvem delu. Istočasno so opredeljene tudi raziskovalne hipoteze, katerih empirična verifikacija je razvidna iz drugega, empiričnega dela magistrske naloge. Ugotovljeno je, da čebelarstvo posluje ekonomsko upravičeno, saj je koeficient ekonomičnosti 1,28 in finančni rezultat dosega vrednost 1.236,13 €. Odločitev za preureditev čebelnjaka za apiterapijo je ocenjena kot finančno smiselna, saj se investicija v vrednosti 9.629, 2 € ob predpostavljenih vhodnih parametrih analize povrne v 5. letu poslovanja, ko NSV vrednost doseže 1.415,19 €. Ugodna je tudi ISD, ki doseže vrednost 13,42 %. V sklopu marketinške analize je ugotovljeno, da promocija pozitivno vpliva na prepoznavnost podjetja, s tem pa tudi na donosnost. Obravnavani sta bili dve leti poslovanja čebelarstva. Leto 2008 na začetku prodaje medu in 2016, ko je že bila vzpostavljena mreža strank in vpeljane promocijske dejavnosti. Prodaja se je dvignila za 66,6 % in s tem za prav toliko tudi promet.
Keywords:čebelarstvo, ekonomika, finančna analiza, marketinška analiza
Year of publishing:2017
Source:Maribor
License:CC BY-NC-ND 4.0
This work is available under this license: Creative Commons Attribution Non-Commercial No Derivatives 4.0 International
Views:380
Downloads:52
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Secondary language

Language:English
Title:Financial and marketing analysis for the Ciglarič beekeeping company
Abstract:This thesis introduces financial and marketing analysis of the Ciglarič beekeeping company. The first part consists of statistical data and description of conditions of beekeeping in Slovenia, the European Union, and around the world. The following methodological approaches were used in the research: deductive approach based on the studied literature, which is presented in the first part of the thesis. Research hypotheses are also defined, the empirical verification of which is evident from the second, empirical part of the thesis. It has been determined that the beekeeping company functions economically justified, since the business efficiency coefficient is 1.28 and the financial plan reaches the value of € 1,236.13. The decision to reorganize the bee house was financially sensible, since the investment worth € 9,629.2 will, according to assumed input parameters of the analysis, be reimbursed after five years of business, when the NPV reaches the value of € 1,415.19. The IRR is also favorable, it reaches the value of 13.42%. The marketing analysis determined that promotion has positive effect on the company's recognizability, which also contributes to profitability. Two business years of the beekeeping company were analyzed. The year 2008, when the company began selling honey, and the year 2016, when the network of clients was already established and the promotional activities were introduced. The sales have gone up by 66.6%, and so did the turnover.
Keywords:beekeeping, economics, financial analysis, marketing analysis


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