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Title:Uporaba družbenih omrežij za oglaševanje visokošolske institucije
Authors:Dobovšek, Tina (Author)
Kofjač, Davorin (Mentor) More about this mentor... New window
Urh, Marko (Co-mentor)
Files:.pdf UN_Dobovsek_Tina_2017.pdf (1,54 MB)
 
Language:Slovenian
Work type:Bachelor thesis/paper (mb11)
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:V diplomskem delu smo ugotavljali, katero družbeno omrežje dijaki vsakodnevno največ uporabljajo z namenom, da ugotovimo, katero je najbolj primerno za spletno oglaševanje visokošolske institucije in s tem pridobitev bodočih študentov. Ker imajo visokošolske institucije danes na področju izobraževanja močno zaostreno konkurenco in jih to sili v vsakodnevno proučevanje in iskanje najučinkovitejših načinov spletnega oglaševanja, smo ugotavljali tudi vedenje dijakov na družbenih omrežjih in s tem visokošolskim institucijam podali smernice za postavljanje učinkovitejših strategij.
Keywords:internet, splet, družbena omrežja, spletno oglaševanje, oglaševanje, visokošolske institucije
Year of publishing:2017
Source:Maribor
COBISS_ID:ID=7986195 Link is opened in a new window
License:CC BY-NC-ND 4.0
This work is available under this license: Creative Commons Attribution Non-Commercial No Derivatives 4.0 International
Views:261
Downloads:30
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:FOV
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Secondary language

Language:English
Title:The use of social networks for marketing a higher education institution
Abstract:The diploma thesis analyses which social network is most popular today amongst high-school students. The aim is to inform higher education institutions what the best social network would be for advertisement aimed at attracting future students. Nowadays, competition in the educational sector is higher than in the past. Therefore, educational institutions are forced into formal research on the effectiveness of advertising. Additional analysis of the behaviour of high-school students on social networks has helped with providing institutions with guidelines for setting up more effective strategies.
Keywords:internet, web, social network, advertising, digital marketing, higher education institutions


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