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Title:Analysis of interactions of key stakeholders on B2C e-markets : agent based modelling and simulation approach
Authors:ID Marković, Aleksandar (Author)
ID Čavoški, Sava (Author)
ID Novović, Andrej (Author)
Files:.pdf Organizacija_2016_Markovic,_Cavoski,_Novovic_Analysis_of_Interactions_of_Key_Stakeholders_on_B2C_e-Markets_-_Agent_Based_Modelling_and_S.pdf (1,05 MB)
MD5: 88D94D0107722682C918247C296D891A
PID: 20.500.12556/dkum/ff158e76-eec1-45a2-9876-a339aa7e0e66
 
URL https://www.degruyter.com/view/j/orga.2016.49.issue-2/orga-2016-0010/orga-2016-0010.xml
 
Language:English
Work type:Scientific work
Typology:1.01 - Original Scientific Article
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:Background/purpose: This paper discusses the application of ABMS - agent-based modelling and simulation in the analysis of customer behaviour on B2C e-commerce websites as well as in the analysis of various business decisions upon the effects of on-line sales. The continuous development and dynamics in the field of e-commerce requires application of advanced decision-making tools. These tools must be able to process, in a short time period, a large amount of data generated by the e-commerce systems and enable the use of acquired data for making quality business decisions. Methodology: The methodology of the agent-based simulation used in this paper may significantly enhance the speed and quality of decision making in electronic trade. The models developed for the needs of this research aim to improve the use of practical tools for the evaluation of the B2C online sales systems in that they allow for an investigation into the outcomes of varied strategies in the e-commerce site management as regards customer behaviour, website visits, scope of sales, income earned, etc. Results: An agent-based simulation model developed for the needs of this research is able to track the interactions of key subjects in online sales: site visitors - prospective consumers, sellers with different business strategies, and suppliers. Conclusion: Simulation model presented in this paper can be used as a tool to ensure a better insight into the problem of consumer behavior on the Internet. Companies engaged in the B2C e-commerce can use simulation results to better understand their consumers, improve market segmentation and business profitability and test their business policies.
Keywords:ABMS, B2C, e-commerce, website, customer behavior
Publication status:Published
Publication version:Version of Record
Year of publishing:2016
Number of pages:str. 138-149
Numbering:Letn. 49, št. 2
PID:20.500.12556/DKUM-69074 New window
ISSN:1318-5454
UDC:339.13:004.738.5:658.89
ISSN on article:1318-5454
COBISS.SI-ID:285688320 New window
DOI:10.1515/orga-2016-0010 New window
NUK URN:URN:SI:UM:DK:NZOXJWR0
Publication date in DKUM:28.11.2017
Views:1877
Downloads:143
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Categories:Misc.
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Record is a part of a journal

Title:Organizacija. revija za management, informatiko in kadre
Shortened title:Organizacija
Publisher:Moderna organizacija
ISSN:1318-5454
COBISS.SI-ID:610909 New window

Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:28.11.2017

Secondary language

Language:Slovenian
Title:Analiza interakcije ključnih deležnikov na B2C e-trgih : modeliranje in simulacija z uporabo agentov
Abstract:Izhodišče/namen: Članek obravnava uporabo AMB metode modeliranja, ki temelji na uporabi agentov in simulacije, in analizira vedenje kupcev na B2C poslovnih spletnih straneh, kot tudi analizira posledice različnih poslovnih odločitev na prodajo na spletu. Hiter razvoj in dinamika na področju e-poslovanja zahtevata uporabo naprednih orodij odločanja. Ta orodja mora biti sposobna v kratkem časovnem obdobju obdelati velike količine podatkov, pridobljenih s sistemi za e-poslovanje in omogočili uporabo pridobljenih podatkov za pripravo kakovostnih poslovnih odločitev. Metodologija: Uporabili smo metodo simulacije, ki temelji na agentu, kar lahko bistveno poveča hitrost in kakovost odločanja v elektronski trgovini. Modeli so bili razviti za potrebe te raziskave, so namenjeni izboljšanju uporabe prak­tičnih orodij za oceno B2C spletnih prodajnih sistemov, tako, da omogočajo raziskati posledice različnih strategij v upravljanju e-prodajnega mesta, glede na obnašanje strank, obiske spletnih strani, obseg prodaje, prihodek, itd. Rezultati: Razvili smo simulacijski model, ki temelji na agentu, in omogoča spremljati interakcije ključnih deležnikov v spletni prodaji: obiskovalcev strani - bodočih potrošnikov, prodajalcev z različnimi poslovnimi strategijami in dobavi­teljev. Zaključek: Simulacijski model predstavljen v tem prispevku se lahko uporablja kot orodje, da si zagotovimo boljši vpogled v problematiko vedenja potrošnikov na internetu. Podjetja, ki se ukvarjajo s B2C e-poslovanjem, lahko upo­rabijo rezultate simulacij, da bi bolje razumeli svoje potrošnike, izboljšali tržno segmentacijo in donosnost poslovanja in preverili svojo poslovno politiko.
Keywords:prodaja, elektronsko poslovanje, spletne trgovine, spletne strani, potrošniki, vedenje, odločanje, modeli, simulacija


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This document is a part of these collections:
  1. Organizacija

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