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Title:Business plan for a Zen garden
Authors:ID Žibrat, Maja (Author)
ID Pažek, Karmen (Author)
ID Bukovac, Vesna (Author)
Files:.pdf Agricultura_2015_Zibrat,_Pazek,_Weingerl_Business_plan_for_a_Zen_garden.pdf (219,69 KB)
MD5: 21A6665C229D5E3E73657A08AF8D8E5C
PID: 20.500.12556/dkum/977237fe-9a7c-436f-ba88-4edd6e4efefe
 
URL https://www.degruyter.com/view/j/agricultura.2015.12.issue-1-2/agricultura-2016-0001/agricultura-2016-0001.xml
 
Language:English
Work type:Scientific work (r2)
Typology:1.01 - Original Scientific Article
Organization:FKBV - Faculty of Agriculture and Life Sciences
Abstract:The placement of a theme park in the form of a Zen garden, as a business opportunity in the Slovenian rural area, is discussed. The design of the garden, with all the major points of a standard business plan, is accurately presented, with a description of the business, branch, and services, market analysis, marketing strategy, financial projections, and a plan of the work and activities. The financial aspect is presented as the amount of investment, net present value, and internal rate of return. The amount of investment is estimated at € 14.891, which should be reimbursed within 4 years of operations. The estimated internal rate of return is estimated at 16.86%. Part of the study is the market analysis - conduction of a survey into knowledge of, and interest in, Zen and Zen gardens. The principles of landscape ecology are respected, as the Zen garden would be set in the woods and will blend seamlessly into the landscape.
Keywords:theme parks, sustainable tourism, investment, financial indicators, landscape ecology
Year of publishing:2015
Publication status in journal:Published
Article version:Publisher's version of article
Number of pages:str. 1-7
Numbering:Letn. 12, št. 1/2
PID:20.500.12556/DKUM-68957 New window
ISSN:1580-8432
UDC:712
ISSN on article:1580-8432
COBISS.SI-ID:4128300 New window
DOI:10.1515/agricultura-2016-0001 New window
NUK URN:URN:SI:UM:DK:OTS5SQXR
Publication date in DKUM:14.11.2017
Views:1040
Downloads:156
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Record is a part of a journal

Title:Agricultura
Publisher:Fakulteta za kmetijstvo in biosistemske vede Univerze v Mariboru, Sciendo
ISSN:1580-8432
COBISS.SI-ID:116855808 New window

Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:14.11.2017

Secondary language

Language:Slovenian
Title:Poslovni načrt za Zen vrt
Abstract:Diskutirana je umestitev tematskega parka - zen vrta, kot poslovna priložnost na območju slovenskega podeželja. Natančno je predstavljena zasnova vrta z vsemi glavnimi sklopi standardnega poslovnega načrta: opis podjetja in panoge, opis storitve, analiza trga, strategija trženja, finančne projekcije ter načrt dela in aktivnosti. Finančni vidik je predstavljen z oceno finančnih param- etrov kot so višina investicije, neto sedanja vrednost in interna stopnja donosa. Višina investicije projekta je ocenjena na 14.890,70 €, povrnila naj bi se v 4 letih poslovanja. Ocenjena interna stopnja donosa ob povratku investicije je 16,86 %. Del raziskave pred- stavlja analiza trga -izvedba ankete o poznavanju in zanimanju za zen in zen vrt. Pri načrtovanju zen vrta so upoštevani principi krajinske ekologije, saj postavitev vrta v gozdvsekakor vpliva na krajino.
Keywords:tematski parki, trajnostni turizem, naložbe, finančni kazalniki, krajinska ekologija


Collection

This document is a part of these collections:
  1. Agricultura

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