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Title:Does customer loyalty depend on corporate social responsibility?
Authors:Stanisavljević, Milena (Author)
Files:.pdf Nase_gospodarstvoOur_economy_2017_Stanisavljevic_Does_Customer_Loyalty_Depend_on_Corporate_Social_Responsibility.pdf (293,42 KB)
MD5: DCCEB2247B0F963D6FE6826381B6E264
 
URL http://www.degruyter.com/view/j/ngoe.2017.63.issue-1/ngoe-2017-0004/ngoe-2017-0004.xml
 
Language:English
Work type:Scientific work (r2)
Typology:1.01 - Original Scientific Article
Organization:EPF - Faculty of Business and Economics
Abstract:This paper presents the results of a study conducted to examine the dependence of customer loyalty on corporate social responsibility (CSR). CSR is a good opportunity for a company’s differentiation, but only if customers value the company’s efforts in this field. Loyalty is a primary goal of each company, but it is influenced by numerous factors. The goal of this paper was to examine if CSR influences customer loyalty as one possible factor. Based on the presented results, management recommendations are provided concerning business strategy, mission, and vision formulation, so companies can fulfill customers’ interests and gain their loyalty.
Keywords:corporate social responsibility, loyalty, strategy, management
Year of publishing:2017
Number of pages:str. 38-46
Numbering:št. 1, Letn. 63
ISSN:0547-3101
UDC:316.62:159.947.23
ISSN on article:0547-3101
COBISS_ID:12763932 New window
DOI:10.1515/ngoe-2017-0004 New window
NUK URN:URN:SI:UM:DK:NGJA3JD8
Views:862
Downloads:273
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Record is a part of a journal

Title:Naše gospodarstvo
Shortened title:Naše gospod.
Publisher:Ekonomsko-poslovna fakulteta Univerze v Mariboru, Društvo ekonomistov Maribor, Ekonomski center Maribor, Sciendo
ISSN:0547-3101
COBISS.SI-ID:751364 New window

Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:13.11.2017

Secondary language

Language:Slovenian
Title:Ali je zvestoba kupcev odvisna od družbene odgovornosti podjetij?
Abstract:V prispevku so predstavljeni rezultati raziskave, ki je bila izvedena, da bi proučili odvisnost zvestobe kupcev od družbene odgovornosti podjetij. Družbena odgovornost je dobra priložnost za diferenciacijo podjetja, a le, če stranke cenijo njegova prizadevanja na tem področju. Zvestoba je primarni cilj vsakega podjetja, vendar nanjo vplivajo številni dejavniki. Cilj tega prispevka je proučiti, ali družbena odgovornost podjetij kot eden od mogočih dejavnikov vpliva na zvestobo kupcev. Na podlagi predstavljenih rezultatov je mogoče podati priporočila za upravljanje, ki zadevajo poslovno strategijo, poslanstvo in oblikovanje vizije, da bi podjetje lahko zadovoljilo interese strank in si pridobilo njihovo zvestobo.
Keywords:podjetje, družbena odgovornost, zvestoba, strategija, menedžment


Collection

This document is a part of these collections:
  1. Naše gospodarstvo

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