Uporaba lean startup metodologije v praksi

Rozinger, Urška

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Title:	Uporaba lean startup metodologije v praksi
Authors:	ID Rozinger, Urška (Author) ID Rus, Matej (Mentor) More about this mentor...
Files:	VS_Rozinger_Urska_2017.pdf (1022,81 KB) MD5: 621802375FCACCDD48637604EB19B3AF PID: 20.500.12556/dkum/18f8c210-d024-4da2-9554-c3f28efe29a2
Language:	Slovenian
Work type:	Diploma project paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Diplomska naloga je sestavljena iz dveh delov. Prvi del prestavlja teoretični del, ki zajema podatke o tem, kaj je lean start up metodologija v praksi, s katerimi ovirami se srečujejo podjetniki pri uporabi te metode in kako lahko premagujejo ovire in možnost propada podjetja. Problem, ki se pojavlja, je ta, da podjetniki prehitro sklepajo zaključke, kar že v začetni fazi vodi v neuspeh. Veliko podjetij tako močno verjame v svojo idejo, da ne vidi odjemalcev in njihovih dejanskih potreb in problema, katerega želi rešiti. Podjetnik ima v mislih idejo, ki predstavlja neko rešitev za odjemalce. Sam je prepričan, da jo bodo odjemalci kupili in jim bo predstavljala rešitev, s katero bodo problem odpravili. V kolikor podjetnik ne naredi analize odjemalcev, se informira o trgu in razišče svoje konkurente, je obsojen na propad. Ključnega pomena je, da naredi celotno analizo, da gre ven iz stavbe, naredi analizo odjemalcev, posluša in jih sprašuje o problemu, katerega želijo odpraviti in so za njega pripravljeni plačati z denarjem. V kolikor si je podjetnik pripravljen vzeti čas in se poglobiti v odjemalce, se bo izognil temu, da bo vložil v podjetje znesek denarja, za idejo, katera nima prihodnosti. Več potrebnih informacij bo zbral, večja bo možnost, da bo s svojo rešitvijo uspel in imel uspešno ter dobičkonosno podjetje. Drugi del predstavlja praktični del, ki zajema anketne vprašalnike in anketiranje podjetij. Predvsem sem želela izvedeti, ali se podjetja poslužujejo te metode, katere ovire so tiste, s katerimi se soočajo, in ali je to metoda, ki vodi v uspeh in jo bodo uporabili še v prihodnje. Anketiranih je bilo 5 naključnih podjetij iz različnih panog, torej podjetja, katera se ukvarjajo z različnimi dejavnostmi. Te sem izbrala, saj sem želela raziskati, kako različna podjetja dojemajo nove posle in njihovo trženje na trgu.
Keywords:	lean start up metodologija, odjemalci, informacije, raziskava trga, zbiranje podatkov, tveganje razkritja informacij, ustvarjanje novih projektov
Place of publishing:	Maribor
Publisher:	[U. Rozinger]
Year of publishing:	2017
PID:	20.500.12556/DKUM-67861
UDC:	005.2
COBISS.SI-ID:	12859676
NUK URN:	URN:SI:UM:DK:VAA07MLR
Publication date in DKUM:	06.11.2017
Views:	1495
Downloads:	238
Metadata:
Categories:	EPF
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Licences

License:	CC BY 4.0, Creative Commons Attribution 4.0 International

Link:	http://creativecommons.org/licenses/by/4.0/
Description:	This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.
Licensing start date:	31.08.2017

Secondary language

Language:	English
Title:	Implementing lean startup methodology in practice
Abstract:	This thesis is composed of two chapters. The first part is a theoretical part which includes data about what lean start up methodology in practice is, what barriers entrepreneur faces and how he deals with them to avoid a possibility of failure. A problem is that the entrepreneur starts making conclusions too quickly, which leads to the failure. A lot of companies believe in their idea so much, that they don't see the customers and their needs and problems, which they want to solve. A company has an idea, which represents a kind of solution and they believe that the customers will buy their solution. If the entrepreneur does not do a research about the costumers and is not informed about a market and the competitiors, he will fail. The key is that he needs to do the whole research about the costumers, and leave the building and do analysis about the customers. He needs to listen to them, and ask them some question about the problem they have and want to solve and how much they willing pay for its solution. If the entrepreneur takes some time for customers, he will avoid possibility of investing in an idea which does not have a bright future. More information he will collect, the better possibility he will have with the solution and he will be successful and have a company that provides money. Second part includes a practical part with a survey questionnaire about the companies. I wanted to know if the companies use this methodology, with which barriers they face, and if this method leads to successes and if they intend to use it in the future. I had five different companies with different activities. I chose them, because I wanted to know how different types of companies perceive new business and their marketing at market place.
Keywords:	Key word: Lean start up methodology, customers, information, market research, data collecting, risks of revealing informatiom to the market, making new projects.

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