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Title:Veliko podatkovje in tarčno politično oglaševanje
Authors:ID Bajde, Domen (Author)
ID Klampfer, Friderik (Mentor) More about this mentor... New window
Files:.pdf UN_Bajde_Domen_2017.pdf (874,79 KB)
MD5: ECE49ECBE7E00C4964B6DD1B4FEB037F
PID: 20.500.12556/dkum/e467b290-7fe2-42b3-8693-55f1d66de03b
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Namen diplomske naloge je podrobneje preučiti uporabo velikega podatkovja. Zanima nas, kakšen vpliv ima na volitve ter zakaj služi kot podlaga za tarčno oglaševanje. Zanima nas tudi, ali je uporaba tarčnih oglasov manipulativna in neetična. Podrobneje smo preučili politične kampanje, ki so uporabljale tehnike na podlagi velikega podatkovja. Fokus je na ameriških volitvah, saj na domačih tleh uporabe teh tehnik še ne zaznavamo. Posvetili smo se tudi družbenemu omrežju Facebook, ki je zlata jama za zbiranje posameznikovih osebnih podatkov.
Keywords:veliko podatkovje, manipulacija, tarčno oglaševanje, volitve
Place of publishing:[Maribor
Publisher:D. Bajde
Year of publishing:2017
PID:20.500.12556/DKUM-67674 New window
UDC:659.117(043.2)
COBISS.SI-ID:20977686 New window
NUK URN:URN:SI:UM:DK:YF4BLPNS
Publication date in DKUM:09.10.2017
Views:1122
Downloads:123
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:KTFMB - FERI
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:27.08.2017

Secondary language

Language:English
Title:Big data and target political marketing
Abstract:The aim of the work is to provide a detailed analysis of big data and its use in political campaigns. This research demonstrates how big data analysis influences elections and explains why it serves as a foundation for targeted advertising. We will also establish whether the use of such advertising is manipulative and unethical. We take a deeper look of political campaigns that use big data techniques. The focus is on the US elections, since we have recorded no usage of big data techniques in Slovenian politics. We also investigate the models of collecting sensitive personal data from Facebook.
Keywords:big data, manipulation, targeted advertising, elections


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