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Title:Fotografija v tiskanih oglasih za otroke
Authors:Čretnik, Gaja (Author)
Družovec, Marjan (Mentor) More about this mentor... New window
Udir Mišič, Katja (Co-mentor)
Files:.pdf UN_Cretnik_Gaja_2017.pdf (1,26 MB)
 
Language:Slovenian
Work type:Bachelor thesis/paper (mb11)
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:V diplomskem delu smo v začetku predstavili našo ciljno skupino, in sicer otroka v obdobju srednjega in poznega otroštva (od 6 let do začetka pubertete). Obdobje razvoja otroka smo tukaj razdelili na tri ravni, to so spoznavno-zaznavna, čustvena in socialna raven. V nadaljevanju smo podrobno predstavili oglaševanje in njegova načela, otroka kot potrošnika ter problem oglaševanja hrane in pijače otrokom. Oglas smo razdelali na posamezne elemente in se pri tem podrobneje posvetili fotografiji v oglasu. V drugem delu smo analizirali fotografijo v oglasih za otroke in ugotovili, da fotografija v oglasih za hrano in sladke prigrizke vsebuje elemente, ki najbolj pritegnejo otrokovo pozornost.
Keywords:fotografija, oglasi, otroci
Year of publishing:2017
Source:Maribor
License:CC BY-NC-ND 4.0
This work is available under this license: Creative Commons Attribution Non-Commercial No Derivatives 4.0 International
Views:72
Downloads:1
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:KTFMB - FERI
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Secondary language

Language:English
Title:Photography in print ads for children
Abstract:In this thesis we initially presented our target group, namely the child in the period of middle and late childhood. We have divided the child’s development into three levels: cognitive-perceptive, emotional and social. In the following, we presented in detail the advertising and its principles, the child as a consumer, and the problem of advertising food and drink to children. We have divided the ad to individual elements and devoted more in detail to the photo in the ad. In the second part, we analyzed a photo in ads for children and found that the photo in ads for food and sweet snacks contains the elements that attract the attention of the child most.
Keywords:photography, ads, children


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