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Izpis gradiva

Naslov:Market orientation of business schools and development of professional competencies of students in the tourism business
Avtorji:Rosi, Maja (Avtor)
Jurše, Milan (Avtor)
Datoteke:.pdf TIMS._Acta_2016_Rosi,_Jurse_Market_orientation_of_business_schools_and_development_of_professional_competencies_of_students_in_the_touri.pdf (613,97 KB)
 
URL http://scindeks.ceon.rs/Article.aspx?artid=1452-94671601053R
 
Jezik:Angleški jezik
Vrsta gradiva:Znanstveno delo (r2)
Tipologija:1.04 - Strokovni članek
Organizacija:FT - Fakulteta za turizem
Opis:Recent trends of spreading of market globalization, technological progress, internationalization, privatization and other relevant changes are strategically changing the context in which all institutions of society operate and prosper. The higher education sector is also affected, and, in particular, the business education has to be better aligned with these external realities. In this dynamic and changing environment, students, businesses and other stakeholders require knowledge and skills that will provide them with competency in relation to the current economic situation and technological advances. Tourism sector and whole economy increasingly depend on contemporary knowledge that provides appropriate job competency to students and competitive advantage to the providers of services. Adjustment of public higher education institutions is important for enhancing their market position in increasingly competitive market for business education. There is an increasing number of private business schools that have emerged recently, also in the field of tourism that have seen their great potential for business success and earnings in the increasingly competitive business education market, framed by a very dynamic and competitive environment of business education. In addition, business schools have to deal with the trend of shrinking budgetary (public) funding of their operation, which forces them to search for additional funding by providing new educational offerings and strengthening of their market orientation. In the debate about the future of tourism education, there lies a gap between the requirements of the curriculum and the expectations of the industry, which argues that higher education has to serve the tourism of the future - that is to prepare students for a more active role in tourism organizations and in their search for improvements and adaptation to different competitive circumstances. Does business schools% curriculum follow the development of key recent trends in the industry? The main objective of this paper is to identify the key aspects of the dynamic adaptation of university business schools and to elaborate on the possible linkage between the development of professional competences of students in the field of tourism and the professional requirements of organizations in this industry. We will use the comparative method (overview and comparison of tourist programs of selected faculties in selected countries of the former Yugoslavia, review and comparison of their programs regardless of any possible accreditation) and benchmarking analysis that will help us identify differences in achieved professional student competencies in selected faculties and compare them against achieved professional student competencies of selected, leading faculties in central Europe in the field of tourism.
Ključne besede:graduate professional competence, tourism education, market orientation of public higher education institutions, globalization, privatization of higher education, tourist destinations, marketing
Leto izida:2016
Št. strani:str. 53-62
Številčenje:št. 1, Letn. 10
ISSN:1452-9467
UDK:338.48
COBISS_ID:2048100435 Povezava se odpre v novem oknu
DOI:10.5937/timsact10-9747 Povezava se odpre v novem oknu
ISSN pri članku:1452-9467
Licenca:CC BY 4.0
To delo je dosegljivo pod licenco Creative Commons Priznanje avtorstva 4.0 Mednarodna
Število ogledov:58
Število prenosov:6
Metapodatki:XML RDF-CHPDL DC-XML DC-RDF
Področja:Ostalo
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Skupna ocena:(0 glasov)
Vaša ocena:Ocenjevanje je dovoljeno samo prijavljenim uporabnikom.
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Gradivo je del revije

Naslov:TIMS. Acta
Založnik:Univerzitet Educons, Fakultet za sport i turizam, Novi Sad
ISSN:1452-9467
COBISS.SI-ID:1137630 Novo okno

Sekundarni jezik

Jezik:Srbski jezik
Naslov:Tržišno usmerenje poslovnih škola i razvijanje stručnih kompetencija studenata u turizmu
Opis:Skorašnji trendovi rasta globalizacije tržišta, tehnološkog napretka, internacionalizacije, privatizacije i drugih relevantnih promena, strateški menjaju kontekst u kome sve institucije društva rade i napreduju. Ovo utiče i na sektor visokog obrazovanja, a poslovne škole i fakulteti bi trebalo da budu bolje usklađeni sa stanjem koje diktiraju eksterni uslovi. U ovom dinamičnom i promenjivom okruženju, studenti, firme i druge zainteresovane strane treba da imaju znanje i veštine koje će im pružiti kompetenciju u skladu sa trenutnom ekonomskom situacijom i tehnološkim napretkom. Sektor turizma i ekonomija uopšte sve više zavise od aktuelnog znanja koje pruža adekvatnu kompetentnost u oblasti biznisa studentima, a pružaocima usluga kompetitivnu prednost. Prilagođavanje javnih visokoškolskih ustanova je važno zbog unapređivanja njihove tržišne pozicije na tržištu obrazovanja u biznisu, koje postaje sve više kompetitivno. Odnedavno je primetan sve veći broj privatnih škola za biznis, ali i za turizam % te škole su uvidele veliki potencijal za poslovni uspeh i zaradu na sve kompetitivnijem tržištu poslovnog obrazovanja, u okviru njegovog dinamičnog i konkurentnog okruženja. U prilog tome, škole biznisa moraju da se bave i problemom smanjenja budžetskih (javnih) sredstava za finansiranje njhovog poslovanja, što ih tera da traže dodatno finansiranje tako što će pružati dodatne obrazovne sadržaje i jačati svoju tržišnu orijentaciju. U debati o budućnosti obrazovanja u turizmu postoji razmimoilaženje između zahteva kurikuluma i očekivanja branše, što ukazuje na to da visoko obrazovanje treba da služi turizmu u budućnosti, tj. da pripremi studente za aktivniju ulogu u turističkim organizacijama i u njihovom sopstvenom unapređenju i prilagođavanju različitim konkurentnim uslovima. Da li kurikulumi poslovnih škola prate razvoj najskorijih ključnih trendova u branši? Glavni cilj ovog rada je identifikacija ključnih aspekata dinamičke adaptacije visokog poslovnog obrazovanja i obrazloženje moguće veze između razvoja profesionalnih kompetencija studenata na polju turizma i profesionalnih zahteva organizacija u ovoj branši. U radu ćemo koristiti komparativni metod (pregled i poređenje turizmoloških programa odabranih fakulteta u određenim zemljama bivše Jugoslavije, kao i takav pregled i poređenje bez obzira na eventualnu akreditovanost) i benčmark analizu koji će nam pomoći da nađemo razlike u dostignutim profesionalnim kompetencijama studenata određenih fakulteta i da ih uporedimo sa analognim kompetenncijama studenata vodećih fakulteta centralne Evrope u oblasti turizma.
Ključne besede:strokovna usposobljenost študentov, turizem, tržna naravnanost javnih visokošolskih zavodov, globalizacija, privatizacija visokošolskega izobraževanja, turistične destinacije, trženje


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