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Title:Strateško načrtovanje marketinga v potovalni organizaciji
Authors:ID Štruc, Dejan (Author)
ID Iršič, Matjaž (Mentor) More about this mentor... New window
Files:.pdf MAG_Struc_Dejan_2017.pdf (1,11 MB)
MD5: 79C0E07221791DF75F0E83128B8205B9
PID: 20.500.12556/dkum/73218441-5dc2-416e-9bbe-3ab0abfac6cf
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Storitveni sektor je v drugi polovici dvajsetega stoletja v gospodarstvu pričel prevzemati pobudo in tako danes predstavlja steber razvitih ekonomij. Skladno z rastjo pomena storitev se je razvijal tudi turizem. Z leti se je sorazmerno z razvojem turizma na trg pričelo vključevati vse več organizacij, kar je zaostrilo konkurenco. Še vedno smo priča primerom, ko se organizacije ne zavedajo pomena marketinga, kaj šele pomena strateškega načrtovanja marketinga. V teoretičnem delu so podrobneje predstavljena izhodišča strateškega marketinškega načrtovanja. V drugem delu je predstavljen strateški marketinški načrt v konkretni potovalni organizaciji. V sklepnem poglavju so podane ugotovitve v vezi s strateškim marketinškim načrtom potovalne organizacije X. Izpostavljene so pozitivne lastnosti in na drugi strani pomanjkljivosti. Na podlagi pomanjkljivosti so podani predlogi za odpravo le-teh oziroma so opredeljene priložnosti.
Keywords:potovalna organizacija, strateška analiza in diagnoza, strateško načrtovanje marketinga, izvajanje strateškega marketinga, nadzor strateškega marketinga.
Place of publishing:Maribor
Publisher:[D. Štruc]
Year of publishing:2017
PID:20.500.12556/DKUM-66887 New window
UDC:339.13
COBISS.SI-ID:12828188 New window
NUK URN:URN:SI:UM:DK:IYCOFJ6G
Publication date in DKUM:24.10.2017
Views:1381
Downloads:176
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:15.07.2017

Secondary language

Language:English
Title:Strategic marketing planning in traveling organization
Abstract:In the second half of the 20th century, the service sector started to take the initiative in the economy and today it represents the fundament of developed economies. In line with the growing service sector, tourism has also developed. Over the years, more and more organizations began participating in tourism sector, what was consequence of tourism development. All this led to an increasing competition in tourist sector. We are still witnessing cases where organizations are not aware of the importance of marketing and the importance of strategic marketing planning. In the theoretical part are described the points of strategic marketing planning. The second part presents a strategic marketing plan in a specific travel organization. The concluding chapter provides conclusions regarding the strategic marketing plan of travel organization X. Exposed are positive features and, on the other hand, defects. Based on deficiencies are made suggestions to eliminate these defects and convert them to opportunities.
Keywords:Travel organization, strategic analysis and diagnosis, strategic marketing planning, implementation of strategic marketing, strategic marketing control.


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