| Title: | Exploring the role of business social networking for organizations |
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| Authors: | ID Jerman, Damjana (Author)
ID Završnik, Bruno (Author) |
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| Files: |  IIASS_2015_Jerman,_Zavrsnik_EXPLORING_THE_ROLE_OF_BUSINESS_SOCIAL_NETWORKING_FOR_ORGANIZATIONS.pdf (316,73 KB)
MD5: 4CA336CD9098188EA78961939D1F0668
PID: 20.500.12556/dkum/d8f6acdf-9895-4a3a-b6d0-9079c420ffaf
 http://www.iiass.com/index.php?option=com_content&view=article&id=1001
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| Language: | English |
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| Work type: | Scientific work |
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| Typology: | 1.01 - Original Scientific Article |
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| Organization: | EPF - Faculty of Business and Economics
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| Abstract: | This article explores the relationship between communication, with the emphasis on public relations, and social network perspectives. What, then, does social networking for business mean in communication, particularly in public relations? This paper argues that business social networking play an important role in improving organizations communications. The goal of our paper is to identify the basic characteristics of social networks and its role for public relations for the effective implementation of social networking initiatives and tools in the workplace. Business social networking tools such as Facebook and LinkedIn are being used by organizations to reach the corporate objectives and to create a positive company image. Specific social networks, such the personalised networks of influence, are perceived to be one of the main strategic resources for organizations. |
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| Keywords: | internal communication, business social networking, public relations |
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| Publication status: | Published |
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| Publication version: | Version of Record |
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| Year of publishing: | 2015 |
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| Number of pages: | str. 28-45 |
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| Numbering: | Letn. 8, št. 1 |
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| PID: | 20.500.12556/DKUM-66693  |
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| ISSN: | 1855-0541 |
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| UDC: | 339.138:659.1 |
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| ISSN on article: | 1855-0541 |
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| COBISS.SI-ID: | 11925020 |
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| DOI: | 10.12959/issn.1855-0541.IIASS-2015-no1-art02 |
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| NUK URN: | URN:SI:UM:DK:ONM92DHX |
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| Publication date in DKUM: | 06.07.2017 |
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| Views: | 1397 |
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| Downloads: | 442 |
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| Metadata: |    |
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| Categories: | Misc.
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