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Title:Načrtovanje in razvoj vizualne identitete na primeru podjetja GOSTIŠČE ALEKSANDER s.p.
Authors:Rac, Patrik (Author)
Duh, Matjaž (Mentor) More about this mentor... New window
Udir Mišič, Katja (Co-mentor)
Files:.pdf UN_Rac_Patrik_2017.pdf (3,36 MB)
 
.zip UN_Rac_Patrik_2017.zip (18,80 MB)
 
Language:Slovenian
Work type:Bachelor thesis/paper (mb11)
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:V diplomskem delu smo obravnavali razvoj vizualne identitete. Podrobneje smo se posvetili razvoju celostne grafične podobe. V teoretičnem delu smo predstavili pojme, kot so vizualna identiteta, celostna grafična podoba in elemente, ki so del razvoja CGP. Poudarek smo naredili na elementih, ki imajo po našem mnenju poseben pomen − v procesu razvoja CGP. Ti elementi so: ime podjetja, logotip, slogan, barve in tipografija. V nadaljevanju smo se posvetili predstavitvi in analizi podjetja GOSTIŠČE ALEKSANDER, S. P. Opravili smo tudi analizo konkurenčnih podjetij v ožji okolici. V praktičnem delu smo se osredotočili na razvoj celostne grafične podobe podjetja GOSTIŠČE ALEKSANDER, S. P. Razvoj je zajemal oblikovanje logotipa, simbola in slogana. Glede na gostinsko dejavnost podjetja, smo dodatno razvili potrebna komunikacijska sredstva. V zadnji fazi smo oblikovali priročnik celostne grafične podobe, s pomočjo katerega bo podjetje v prihodnosti ustrezno uporabljalo elemente CGP.
Keywords:vizualna podoba, celostna grafična podoba, grafično oblikovanje, logotip, priročnik celostne grafične podobe, vizualna komunikacija
Year of publishing:2017
Publisher:P. Rac
Source:[Maribor
UDC:655.26:659.12/.13(043.2)
COBISS_ID:21025302 Link is opened in a new window
License:CC BY-NC-ND 4.0
This work is available under this license: Creative Commons Attribution Non-Commercial No Derivatives 4.0 International
Views:171
Downloads:19
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:KTFMB - FERI
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Secondary language

Language:English
Title:Planning and development of visual identity in the matter of a company Gostiče Aleksander s.p.
Abstract:In present diploma paper we discussed the development of visual identity. We focused on the development of corporate identity (CI) in detail. In the theoretical part we presented concepts of visual identity, corporate identity and the elements which are part of the development of CI. We highlighted the elements which have in our opinion a special meaning in the process of the development of CI. Those elements are: company name, logo, slogan, colors and typeface. Then we presented and analyzed the company GOSTIŠČE ALEKSANDER, S. P. We analyzed competing undertakings within the immediate area. In the practical part we focused on the development of corporate identity of GOSTIŠČE ALEKSANDER, S. P. The development included designing of the logo, the symbol and the slogan. In relation to catering activity of the company, we additionally developed necessary communication means. In the last phase we designed the corporate identity handbook, which will help the company to use the CI elements properly in the future.
Keywords:visual image, corporate identity, graphic design, logo, corporate identity handbook, visual communication


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