|Opis:||In this project is presented Churchill-Lewis phase model of growth in the case of the company Plastika Skaza d.o.o.. In the theoretical part, we first define business growth and present various models of growth, during which we shall concentrate on the Churchill-Lewis phase model. In applied part of the Churchill-Lewis model we analyzed the growth of the company Plastika Skaza d.o.o.. To determine in what stage of growth is the selected company according to selected model, we made competitive and market analysis. We made competitive analysis based on data from the database GVIN based on indicators of resources, net profit, value added per employee and the average number of employees during the years 2013, 2014 and 2015, so we calculated the average rate of growth for this period. We made market analysis, based on the same indicators for the year 2015. With the help of calculations, the articles and the annual reports of the company we analyze the results in detail and come up with the key findings.
The results of the competitive analysis showed that during the analysis period the company grew on average by 21 %, net turnover increased on average by 13.72 %, net profit, on average, grew 34.27 %, value added per employee was 8.7 % and the average number of employees on the basis of work it's the only indicator where average growth was negative and amounted to -2.69%.
In the case of market analysis the company Plastika Skaza based on all calculated coefficients in 2015 aid the most to the industry 1. In addition, the company also has a very high coefficient compared to the town of Velenje. The company is aware that it is vital in the city, the region and the industry in which they operate, and because of that they pay special attention to the environmental awareness, moreover, they regularly sponsor various humanitarian events, as well as other events.
Concluding finding of the project according to done analysis during the period from 2013 to 2015 company Plastika Skaza d.o.o is located at the stage of success after the Churchill-Lewis model, and already has some of the characteristics of the take-off phase. The exact position of the company is difficult to define, because it is typical for models of business growth, that the company often appears in several stages in the same time. Company Plastika Skaza d.o.o. will in the future develop and grow again, at least until the year 2020. Actually they have a strategy that they increase their income to 100 million euros and increase their production. All of this is very good so far, but in the same time they constantly invest in the development and training of its employees.|