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Naslov:Conceptual model of relationships among customer perceptions of components of insurance service
Avtorji:Šebjan, Urban (Avtor)
Tominc, Polona (Avtor)
Datoteke:.pdf South_East_European_Journal_of_Economics_and_Business_2015_Sebjan,_Tominc_Conceptual_Model_of_Relationships_among_Customer_Perceptions_o.pdf (299,45 KB)
 
URL http://www.degruyter.com/view/j/jeb.2015.10.issue-1/jeb-2015-0002/jeb-2015-0002.xml
 
Jezik:Angleški jezik
Vrsta gradiva:Znanstveno delo (r2)
Tipologija:1.01 - Izvirni znanstveni članek
Organizacija:EPF - Ekonomsko-poslovna fakulteta
Opis:The objective of this study was to examine the conceptual model and to study the relationships between customer perceptions of the benefits of sales promotion, quality, adequacy of premium, and adequacy of information about the coverage of insurance services. The research model was tested with structural equation modeling (SEM) with a sample of 200 Slovenian users of insurance services. The results indicated that higher perceived benefits of sales promotion were associated with higher perceived quality of insurance services. In addition, higher perceived quality was associated with higher perceived adequacy of information about the coverage and the premium for insurance services. The study also found that higher perceived adequacy of premium was associated with higher perceived adequacy of information about the coverage of insurance services.
Ključne besede:perceived sales promotion, perceived quality, perceived premium, perceived coverage, insurance company, insurance service
Leto izida:2015
Št. strani:str. 32-44
Številčenje:št. 1, Letn. 10
ISSN:2233-1999
UDK:368
COBISS_ID:11977500 Povezava se odpre v novem oknu
DOI:10.1515/jeb-2015-0002 Povezava se odpre v novem oknu
ISSN pri članku:2233-1999
NUK URN:URN:SI:UM:DK:QQ1BYPRG
Licenca:CC BY-NC-ND 4.0
To delo je dosegljivo pod licenco Creative Commons Priznanje avtorstva-Nekomercialno-Brez predelav 4.0 Mednarodna
Število ogledov:325
Število prenosov:94
Metapodatki:XML RDF-CHPDL DC-XML DC-RDF
Področja:Ostalo
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Gradivo je del revije

Naslov:South East European Journal of Economics and Business
Skrajšan naslov:South East Eur. J. Econ. Bus.
Založnik:De Gruyter Open
ISSN:2233-1999
COBISS.SI-ID:519558681 Novo okno

Sekundarni jezik

Jezik:Slovenski jezik
Ključne besede:zavarovalnice, zavarovalništvo, storitve, raziskave


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