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Title:Conceptual model of relationships among customer perceptions of components of insurance service
Authors:Šebjan, Urban (Author)
Tominc, Polona (Author)
Files:.pdf South_East_European_Journal_of_Economics_and_Business_2015_Sebjan,_Tominc_Conceptual_Model_of_Relationships_among_Customer_Perceptions_o.pdf (299,45 KB)
MD5: 63E4579B7C042F02BAD9B23F54B52498
URL http://www.degruyter.com/view/j/jeb.2015.10.issue-1/jeb-2015-0002/jeb-2015-0002.xml
Work type:Scientific work (r2)
Typology:1.01 - Original Scientific Article
Organization:EPF - Faculty of Business and Economics
Abstract:The objective of this study was to examine the conceptual model and to study the relationships between customer perceptions of the benefits of sales promotion, quality, adequacy of premium, and adequacy of information about the coverage of insurance services. The research model was tested with structural equation modeling (SEM) with a sample of 200 Slovenian users of insurance services. The results indicated that higher perceived benefits of sales promotion were associated with higher perceived quality of insurance services. In addition, higher perceived quality was associated with higher perceived adequacy of information about the coverage and the premium for insurance services. The study also found that higher perceived adequacy of premium was associated with higher perceived adequacy of information about the coverage of insurance services.
Keywords:perceived sales promotion, perceived quality, perceived premium, perceived coverage, insurance company, insurance service
Year of publishing:2015
Number of pages:str. 32-44
Numbering:št. 1, Letn. 10
ISSN on article:2233-1999
COBISS_ID:11977500 New window
DOI:10.1515/jeb-2015-0002 New window
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Record is a part of a journal

Title:South East European Journal of Economics and Business
Shortened title:South East Eur. J. Econ. Bus.
Publisher:De Gruyter Open
COBISS.SI-ID:519558681 New window


License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:05.04.2017

Secondary language

Keywords:zavarovalnice, zavarovalništvo, storitve, raziskave


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