| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font

Show document

Title:Conceptual model of relationships among customer perceptions of components of insurance service
Authors:Šebjan, Urban (Author)
Tominc, Polona (Author)
Files:.pdf South_East_European_Journal_of_Economics_and_Business_2015_Sebjan,_Tominc_Conceptual_Model_of_Relationships_among_Customer_Perceptions_o.pdf (299,45 KB)
MD5: 63E4579B7C042F02BAD9B23F54B52498
 
URL http://www.degruyter.com/view/j/jeb.2015.10.issue-1/jeb-2015-0002/jeb-2015-0002.xml
 
Language:English
Work type:Scientific work (r2)
Typology:1.01 - Original Scientific Article
Organization:EPF - Faculty of Business and Economics
Abstract:The objective of this study was to examine the conceptual model and to study the relationships between customer perceptions of the benefits of sales promotion, quality, adequacy of premium, and adequacy of information about the coverage of insurance services. The research model was tested with structural equation modeling (SEM) with a sample of 200 Slovenian users of insurance services. The results indicated that higher perceived benefits of sales promotion were associated with higher perceived quality of insurance services. In addition, higher perceived quality was associated with higher perceived adequacy of information about the coverage and the premium for insurance services. The study also found that higher perceived adequacy of premium was associated with higher perceived adequacy of information about the coverage of insurance services.
Keywords:perceived sales promotion, perceived quality, perceived premium, perceived coverage, insurance company, insurance service
Year of publishing:2015
Number of pages:str. 32-44
Numbering:št. 1, Letn. 10
ISSN:2233-1999
UDC:368
ISSN on article:2233-1999
COBISS_ID:11977500 New window
DOI:10.1515/jeb-2015-0002 New window
NUK URN:URN:SI:UM:DK:QQ1BYPRG
Views:628
Downloads:381
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:Misc.
:
  
Average score:(0 votes)
Your score:Voting is allowed only for logged in users.
Share:AddThis
AddThis uses cookies that require your consent. Edit consent...

Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Record is a part of a journal

Title:South East European Journal of Economics and Business
Shortened title:South East Eur. J. Econ. Bus.
Publisher:De Gruyter Open
ISSN:2233-1999
COBISS.SI-ID:519558681 New window

Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:05.04.2017

Secondary language

Language:Slovenian
Keywords:zavarovalnice, zavarovalništvo, storitve, raziskave


Comments

Leave comment

You have to log in to leave a comment.

Comments (0)
0 - 0 / 0
 
There are no comments!

Back
Logos of partners University of Maribor University of Ljubljana University of Primorska University of Nova Gorica