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Title:NAKUPNE ODLOČITVE SLOVENSKEGA POTROŠNIKA PRI NAKUPU V TRGOVSKI VERIGI SPAR
Authors:Gosar, Tina (Author)
Vukovič, Goran (Mentor) More about this mentor... New window
Marič, Miha (Co-mentor)
Files:.pdf UN_Gosar_Tina_2016.pdf (1,95 MB)
MD5: 99DBB6A4B70ECDDB00EBDD81FE7F4BA2
 
Language:Slovenian
Work type:Bachelor thesis/paper (mb11)
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:Obravnavamo področje nakupnih odločitev potrošnikov, ki nakupujejo v trgovski verigi Spar Slovenija d.o.o.. Predstavljamo potrošnika v njegovi vlogi in dejavnikih, ki vplivajo nanj. Opredeljujemo potrošnika, dejavnike, procese in odločitve, ki vplivajo na nakup, ter jih podrobneje razdelamo. Opredeljujemo tudi trenutne trende in trende v prihodnosti. Zanima nas potrošnik in njegova izhodišča za nakup. V ospredju se nam vedno pojavlja kupec, ki bodisi deluje kot potrošnik, porabnik, bodisi kot kupec in ne porabnik.
Keywords:Nakupne odločitve, nakupni proces, dejavniki vplivanja na nakup, cena, država porekla, promocije, izkušnje z izdelkom, zdravstvena varnost izdelka, priporočila prijateljev in znancev, kvaliteta, embalaža, storitve prodajnega osebja, blagovna znamka, oglaševanje, okus, označevanje izdelkov, izgled prodajnega mesta, kupec, potrošnik, Spar Slovenija d.o.o., spletna trgovina, trendi nakupovanja, marketing, prodaja, segmentacija
Year of publishing:2016
Source:Maribor
COBISS_ID:7731475 New window
NUK URN:URN:SI:UM:DK:P4GVF5E5
Views:995
Downloads:91
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:FOV
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Secondary language

Language:English
Title:PURCHASE DECISIONS OF SLOVENIAN CONSUMER BUYING IN THE SPAR RETAIL CHAIN
Abstract:We deal with purchase decisions in Spar Slovenija d.o.o. retail chain. We will explain who the consumer is and which the key elements that initiate purchase decisions are. The theoretical part provides us with the description of the consumer and consumer behavior while making decisions when buying products. We will describe the main factors, processes and elements influencing the consumer. We will also describe the current trends and trends in the future. We are especially interested in purchase platforms. Our main focus is always the consumer and the consumer needs.
Keywords:Purchase decision buying process, factors influencing the purchase, price, country of origin, promotion, experience with the product, health care product, recommendations from friends and acquaintances, quality, packaging, services, sales force, brand, advertising, taste, product labeling, appearance sales center, customer, consumer, Spar Slovenia, online store, shopping trends, marketing, sales segmentation


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