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Title:PRIMERJAVA POSLUŠANOSTI KOMERCIALNIH RADIJSKIH POSTAJ
Authors:Auer, Sandra (Author)
Welzer Družovec, Tatjana (Mentor) More about this mentor... New window
Tomažič, Tina (Co-mentor)
Files:.pdf UN_Auer_Sandra_2016.pdf (1,35 MB)
 
Language:Slovenian
Work type:Undergraduate thesis (m5)
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:V diplomskem delu smo proučevali poslušanost radijskih postaj. V teoretičnem delu diplomskega dela smo najprej predstavili delovanje radia, njegove specifike ter dejavnike, ki ga zaznamujejo. V praktičnem delu naloge smo primerjali dve komercialni radijski postaji. S pomočjo ankete, ki smo jo izvedli med poslušalci, smo poleg osebnih prefernc poslušalcev, ugotavljali tudi prednosti in pomanjkljivosti obeh radijskih postaj. Ugotovili smo, da je glavna prednost komercialne radihjske postaje Radia CITY, kvaliteta lastno proizvedenega programa, med tem ko je glavna prednost komercialne radijske postaje Radia NET FM tip popularne glasbe, ki je komercialna radijska postaja Radio CITY ne predvaja.
Keywords:radijska postaja, poslušanost radia, dejavniki poslušanosti
Year of publishing:2016
Publisher:S. Auer
Source:[Maribor
UDC:316.77:654.195(043.2)
COBISS_ID:20150038 Link is opened in a new window
Views:1696
Downloads:230
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:KTFMB - FERI
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Secondary language

Language:English
Title:COMPARISON OF RATINGS OF COMMERCIAL RADIO STATIONS
Abstract:In this thesis, we studied the ratings of radio stations. In the theoretical part of the thesis we first presented concept of the radio, its specifics and factors radio is determined by. In the practical part of the study, we compared two commercial radio stations. Through the survey, which was conducted among the audience, in addition to personal preferences listeners, we also assessed the strengths and weaknesses of the two radio stations. We found that the main advantage of commercial radio station Radio CITY is the quality of own produced program, while the main advantage of commercial radio station Radio Net Radio FM is type of popular music that commercial radio station Radio CITY is not playing.
Keywords:radio station, radio ratings, rating factors


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