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Title:Zgodovinski prikaz oglaševanja Coca-Cole v Sloveniji : diplomsko delo
Authors:Kranjec, Blanka (Author)
Mumel, Damijan (Mentor) More about this mentor... New window
Files:.pdf kranjec-blanka.pdf (1,30 MB)
 
Language:Slovenian
Work type:Undergraduate thesis (m5)
Organization:EPF - Faculty of Business and Economics
Keywords:oglaševanje, ekonomska propaganda, oglasi, avdiovizualna sredstva, tisk, blagovne znamke, pijače, zgodovinski pregledi, komuniciranje, trg, cilj, pozicioniranje, uporabniki, potrošnik, tržno planiranje, pospeševanje prodaje, dejavnost, tržna analiza, strategija trženja, marketinški splet, marketing mix, izdelki, politika izdelka, proizvodi, tržne raziskave, tržne poti, Slovenija, primeri, case study
Year of publishing:2004
Publisher:[B. Kranjec]
Source:Braslovče
UDC:659.1(043.2):663.81(497.4)
COBISS_ID:7506972 Link is opened in a new window
NUK URN:URN:SI:UM:DK:SWZQVN1S
Views:2501
Downloads:352
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:EPF
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