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Title:STEREOTIPI MOŠKE PODOBE V OGLAŠEVANJU
Authors:Okretič, Mitja (Author)
Žilič Fišer, Suzana (Mentor) More about this mentor... New window
Udir Mišič, Katja (Co-mentor)
Files:.pdf UN_Okretic_Mitja_2016.pdf (1,05 MB)
 
Language:Slovenian
Work type:Undergraduate thesis (m5)
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Gledano skozi zgodovino oglaševanja, so oglasi velikokrat snovani na podlagi različnih stereotipov. Če izzvzamemo oglase za izdelke, namenjene moškim, lahko ugotovimo, da so le ti v veliki večini oblikovani s pomočjo moških stereotipov. To je še posebej vidno v televizijskih in tiskanih oglasih, kjer je mogoče ta stereotip dobro izpostaviti. Najpogostejši moški stereotipi v oglasih pa bazirajo na osnovi moške dominance in opevanja idealnega moškega telesa.
Keywords:stereotip, moški spol, spolne vloge, oglas, oglaševanje, tiskani oglasi
Year of publishing:2016
Publisher:M. okretič
Source:[Maribor
UDC:659.118(043.2)
COBISS_ID:20173078 Link is opened in a new window
NUK URN:URN:SI:UM:DK:REEWR87O
Views:990
Downloads:123
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:KTFMB - FERI
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Secondary language

Language:English
Title:STEREOTYPES OF MALE FIGURE IN ADVERTISING
Abstract:Looking through the history of advertising, advertisements are usually based on different stereotypes. The advertisements for men products are mostly made with men stereotypes wich is especially presented in tv and printed adverts where they can be shown better than in other media. Stereotypes with men in advertising are used mostly in a form of male dominance and idela male body.
Keywords:stereotype, male gender, gender roles, advertisement, advertising, print media advetisements


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