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Title:TRŽENJSKA OCENA KUPCEV MLEKA IN MLEČNIH IZDELKOV NA ŠIRŠEM OBMOČJU OBČINE ORMOŽ
Authors:Keček Potočnik, Maša (Author)
Pavlovič, Martin (Mentor) More about this mentor... New window
Files:.pdf VS_Kecek_Potocnik_Masa_2016.pdf (1,45 MB)
 
Language:Slovenian
Work type:Bachelor thesis/paper (mb11)
Organization:FKBV - Faculty of Agriculture and Life Sciences
Abstract:Namen raziskave je analizirati tržno povpraševanja kupcev po mlečnih izdelkih na širšem območju občine Ormož. V nalogi ocenjujemo odnos kupcev do ponudbe mleka in mlečnih izdelkov, analiziramo njihova stališča do kakovosti, izvora in blagovnih znamk ponujenih izdelkov in presojamo njihove prehranske in nakupne navade pri mleku in mlečnih izdelkih. Metodologija vključuje terensko anketiranje 100 naključnih kupcev z lastnim vprašalnikom. Ta je bil sestavljen iz treh delov: (i) prvi del zajema socialno-demografske spremenljivke, (ii) drugi del prehransko-nakupne navade kupcev mleka in mlečnih izdelkov, (iii) tretji pa odnos kupcev do ponudbe mlečnih izdelkov.
Keywords:mleko, mlečni izdelki, tržna analiza, anketni vprašalnik, SV Slovenija
Year of publishing:2016
Source:Maribor
NUK URN:URN:SI:UM:DK:4YJQD9KR
Views:620
Downloads:81
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Categories:FKBV
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Secondary language

Language:English
Title:MARKET ANALYSIS OF MILK BUYERS' BEHAVIOUR IN THE WIDER AREA OF ORMOŽ
Abstract:The aim of the research is to analyze the market demand of customers for dairy products in the wider area of Ormož. We assess the attitude of customers related to supply of milk and dairy products, we analyze their views on the quality, origin and branded products offered and we estimate their eating and shopping habits – linked to milk and dairy products. The methodology includes a SWOT analysis of dairy production in Slovenia and a field survey of 100 random customers with our own questionnaire. This one contains 3 parts such as: (i) socio- demographic variables, (ii) the customers’ food - buying habits and (iii) a relationship of customers towards supply of dairy products.
Keywords:milk, dairy products, market analysis, questionnaire, NE Slovenia


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