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Title:(Ne)etičnost agresivnega in vsiljivega oglaševanja : diplomsko delo
Authors:Kovač, Robert (Author)
Završnik, Bruno (Mentor) More about this mentor... New window
Files:.pdf kovac-robert.pdf (899,88 KB)
 
Language:Slovenian
Work type:Undergraduate thesis (m5)
Organization:EPF - Faculty of Business and Economics
Keywords:oglaševanje, ekonomska propaganda, etika, kodeksi, kritika, pravna ureditev, regulacija, agresivnost, cilj, poslovna etika, poslovna psihologija, potrošnik, psihologija potrošnika, osebnost, potrebe, tržni mehanizem, sposobnosti, komuniciranje, dejavnost, storitve, ponudba, promocija
Year of publishing:2004
Publisher:[R. Kovač]
Source:Ljubljana
UDC:659.1(043.2):171/174
COBISS_ID:7456284 Link is opened in a new window
NUK URN:URN:SI:UM:DK:3QDXTS3H
Views:2776
Downloads:490
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:EPF
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