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Title:Tržno komuniciranje v Zdravilišču Strunjan : diplomsko delo
Authors:Šturm, Aleksandra (Author)
Lebe, Sonja Sibila (Mentor) More about this mentor... New window
Files:.pdf sturm-aleksandra.pdf (526,10 KB)
 
Language:Slovenian
Work type:Undergraduate thesis (m5)
Organization:EPF - Faculty of Business and Economics
Keywords:zdravilišča, zdraviliški turizem, komuniciranje, trženje, marketing, marketinški splet, marketing mix, pogovori, osebna prodaja, neposredna prodaja, direktno trženje, pospeševanje prodaje, odnosi z javnostjo, oglaševanje, ekonomska propaganda, promocija, hotelirstvo, zagotavljanje kvalitete, upravljanje, organiziranost, management, tržne poti, storitve, ponudba
Year of publishing:2003
Publisher:[A. Šturm]
Source:Ljubljana
UDC:339.138(043.2):615.838(497.4 Strunjan)
COBISS_ID:7445788 Link is opened in a new window
NUK URN:URN:SI:UM:DK:F39ACE2L
Views:4210
Downloads:527
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:EPF
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