Title: | Uporaba zbirk podatkov pri neposrednem trženju na primeru kataloške prodaje Neckermann : diplomsko delo |
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Authors: | Dretar, Borut (Author) Mumel, Damijan (Mentor) More about this mentor...  |
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Files: | dretar-borut.pdf (842,44 KB)
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Language: | Slovenian |
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Work type: | Undergraduate thesis (m5) |
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Organization: | EPF - Faculty of Business and Economics |
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Keywords: | neposredna prodaja, direktno trženje, baze podatkov, katalogi, podatki, varstvo podatkov, marketing mix, marketinški splet, marketing, trženje, prodaja po telefonu, telemarketing, prodaja po pošti, Slovenija, storitve, tržna analiza, tržne raziskave, oskrba, dobavitelji, blago, odjemalec |
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Year of publishing: | 2003 |
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Publisher: | [B. Dretar] |
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Source: | Maribor |
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UDC: | 339.138(043.2):339.371.4(497.4) |
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COBISS_ID: | 7343644  |
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NUK URN: | URN:SI:UM:DK:D9EPJ9LB |
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Views: | 3502 |
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Downloads: | 253 |
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Metadata: |  |
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Categories: | EPF
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