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Title:Uporaba zbirk podatkov pri neposrednem trženju na primeru kataloške prodaje Neckermann : diplomsko delo
Authors:Dretar, Borut (Author)
Mumel, Damijan (Mentor) More about this mentor... New window
Files:.pdf dretar-borut.pdf (842,44 KB)
 
Language:Slovenian
Work type:Undergraduate thesis (m5)
Organization:EPF - Faculty of Business and Economics
Keywords:neposredna prodaja, direktno trženje, baze podatkov, katalogi, podatki, varstvo podatkov, marketing mix, marketinški splet, marketing, trženje, prodaja po telefonu, telemarketing, prodaja po pošti, Slovenija, storitve, tržna analiza, tržne raziskave, oskrba, dobavitelji, blago, odjemalec
Year of publishing:2003
Publisher:[B. Dretar]
Source:Maribor
UDC:339.138(043.2):339.371.4(497.4)
COBISS_ID:7343644 Link is opened in a new window
NUK URN:URN:SI:UM:DK:D9EPJ9LB
Views:3200
Downloads:235
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:EPF
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