|Opis:||The power of mobile devices has increased dramatically in the last few years. These devices are becoming more sophisticated and allow users to accomplish a wide variety of tasks while on the move. In the era of the desktop PC the web browser was the primary method of access to these resources, but the explosion of smartphones and tablets has changed everything. Despite every handset being equipped with a mobile browser, users are instead choosing to use apps for many common functions such as downloading and consuming music and videos, and reading the news.
The mobile app marketplace is more competitive than ever with apps available for practically anything a connected consumer may want to achieve. Mobile apps are big business. Gartner has predicted that by 2017 mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion.
The mobile industry has to deal with challenges of increasing functionality requirements of the users as well as their demand for high quality. In order to survive in the highly competitive market, mobile development companies not only should satisfy the requirements of users but also provide more: a satisfying user experience.
Today’s mobile users bring high expectations to the table. In an increasingly crowded mobile market, an application that immediately captures the user’s attention, is easy to navigate, and offers real value is critical to market success. The iPhone, iPad touch, Blackberry, Android devices, iPad and other tablets all deliver vastly different experiences. Because they can be accessed anytime, anywhere – not just at the office or home – and they have a small screen size, voice, video, camera, location and touch screen functionalities; the experience is fundamentally different from a PC.
But not all mobile apps are created equal. Apps range from simple, static ones to those that deliver a sophisticated and highly interactive experience for users. Many of the apps that initially flooded the app stores were fun and engaging, but really weren’t viewed by most companies as a significant and credible channel. Today, a new wave of apps is gaining traction in the market – next-generation apps that deliver not only an exceptional user experience, but also highly useful services. These apps provide relevant information in a personalized, engaging way and companies are starting to take them seriously as a viable new channel for doing business.|