| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font

Show document

Title:VPLIVI TELEVIZIJSKEGA OGLAŠEVANJA PREHRANE NA PREDŠOLSKEGA OTROKA
Authors:Vengušt, Mojca (Author)
Lahe, Milica (Mentor) More about this mentor... New window
Files:.pdf VS_Vengust_Mojca_2016.pdf (1,18 MB)
 
Language:Slovenian
Work type:Undergraduate thesis (m5)
Typology:2.11 - Undergraduate Thesis
Organization:PEF - Faculty of Education
Abstract:POVZETEK V diplomskem delu smo predstavili smernice zdravega prehranjevanja, vlogo vzgojitelja in staršev v procesu prehranjevanja otrok, vpliv televizije na otroka, količino in vsebino oglasov, otrokovo razumevanje oglasov, prehrana v oglasih, zakonodajo na področju oglaševanja prehrane otrokom in predstavljen je Nacionalni program prehranske politike. Z raziskavo smo ugotavljali, kako starši sodelujejo z otrokom pri gledanju televizije, kakšen poudarek dajo na reklame, ali menijo, da lahko reklame vplivajo tudi na izbor prehrane. Osredotočili smo se na oglase, ki jih lahko vidijo otroci na televiziji. V empiričnem delu pa so predstavljeni rezultati raziskave. Za zbiranje podatkov smo uporabili anonimno anketo. Na anketo so odgovarjali starši, ki so imeli otroke vključene v šentjurski vrtec, v šolskem letu 2014/15. Zanimalo nas je tudi, kakšna hrana in pijača je v oglasih. Starši so odgovarjali na vprašanja, povezana s pomenom, časom, prisotnostjo pri gledanju televizije, mnenja o oglasih, ki oglašujejo hrano in vpliv oglasov na prehranske navade otrok. Rezultati raziskave so pokazali, da se starši zavedajo pomembnosti, da so prisotni z otrokom pri gledanju televizije, prav tako tudi vedo, kaj otrok gleda na televiziji. Vseeno pa je večina staršev ob gledanju televizije prisotnih le občasno. Starši opazijo reklamne oglase vendar pa trdijo, da to ne vpliva na njihov nakup. Vseeno pa menijo, da oglaševanje manj zdrave hrane za otroke, vpliva na prehranske navade in debelost. Večina staršev pozna smernice zdravega prehranjevanja, vendar jih upoštevajo le občasno. Prišli smo do ugotovitve, da je vpliv televizijskega oglaševanja na predšolskega otroka v največji meri odvisen od staršev.
Keywords:predšolski otrok, prehrana, televizija, oglaševanje, vzgojitelj, starši.
Year of publishing:2016
Publisher:[M. Vengušt]
Source:Maribor
UDC:659.1-053.2:613.2.03(043.2)
COBISS_ID:22241544 Link is opened in a new window
NUK URN:URN:SI:UM:DK:B6XAZCLA
Views:522
Downloads:84
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:PEF
:
  
Average score:(0 votes)
Your score:Voting is allowed only for logged in users.
Share:AddThis
AddThis uses cookies that require your consent. Edit consent...

Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Secondary language

Language:English
Title:THE INFLUENCES OF THE TV FOOD ADVERTISEMENT ON THE PRESCHOOL CHIOLD
Abstract:ABSTRACT The diploma thesis discusses guidelines for healthy eating; the role of a childcare worker and parents in the development of dietary habits of children; the impact of television on children; the quantity, content and a child’s comprehension of advertisements; food in commercials, and legislation in the field of advertising food for children, including the National Food and Nutrition Action Plan. The purpose of the research was to establish the extent of parents’ involvement in the children’s television viewing, what significance did they contribute to advertising, and if they believed that commercials also affected their choice of food. We focused on commercials, which children can view on television. The empirical section of the thesis includes results of an anonymous survey, which was used for data collection, and included parents whose children attended the kindergarten in Šentjur in school year 2014–2015. We were also interested in the types of food and beverages featured in advertisements. The parents answered questions about the significance and time of, and their involvement in, television viewing. They provided their opinions relating to commercials featuring food and their impact on dietary habits of children. The survey results showed that the parents were aware of the importance of the involvement in their children’s television viewing and they also knew what their children were watching on television. Nevertheless, the majority of parents are only occasionally present when their children watch television. The parents notice commercials, but they claim that these do not impact their purchase choices. However, they believe that advertising less healthy food for children impacts children’s dietary habits and obesity. The majority of parents is familiar with the guidelines for healthy eating, but observe these only occasionally. It was established that the impact of television advertising on a preschool child depends primarily on the parents.
Keywords:preschool child, food, television, advertising, childcare worker, parents.


Comments

Leave comment

You have to log in to leave a comment.

Comments (0)
0 - 0 / 0
 
There are no comments!

Back
Logos of partners University of Maribor University of Ljubljana University of Primorska University of Nova Gorica