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Title:AKTIVNO DOŽIVETJE PROSTORA OD POHORJA DO BOHORJA
Authors:Košir, Aljana (Author)
Lebe, Sonja Sibila (Mentor) More about this mentor... New window
Files:.pdf VS_Kosir_Aljana_2016.pdf (1,71 MB)
MD5: 3E7F1D050CCE4D67358E08DE5AF98672
 
Language:Slovenian
Work type:Undergraduate thesis (m5)
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Diplomska naloga »Aktivno doživetje prostora od Pohorja do Bohorja« je razdeljena na pet poglavij. V uvodu smo opisali področje in problem raziskovanja ter opredelili osnovne trditve in cilje. V nadaljevanju pa smo navedli predpostavke, omejitve in uporabljene metode raziskave (polstrukturirani intervjuji in anketiranje). Drugo poglavje zajema osnove pripravljanja potovanja. S pomočjo različnih pogledov avtorjev, ki so pisali na to temo, smo podrobneje spoznali organiziranje potovanj, segmentiranje in tržno komuniciranje. V tretjem poglavju najprej na kratko predstavimo območje od Pohorja do Bohorja, ki zajema sedem občin. Podani so rezultati intervjujev prve ciljne skupine in anket druge ciljne skupine. Na podlagi analize smo pripravili dva vzorčna itinerarija za omenjeni ciljni skupini. Zadnji dve poglavji, četrto in sklepno, sta namenjeni zaključku, priporočilom in ugotovitvam. V četrtem poglavju smo pripravili petdnevni itinerarij in kalkulacijo za dve potencialni ciljni skupini ter podali predlog promocije. V sklepnem delu pa smo strnili misli ter ovrgli oziroma sprejeli zastavljene trditve iz uvodnega dela diplomske naloge.
Keywords:segmentacija, organiziranje potovanja, intervju, anketa, ciljna skupina, itinerarij, promocija
Year of publishing:2015
Publisher:[A. Košir]
Source:Maribor
UDC:338.48
COBISS_ID:12252700 New window
NUK URN:URN:SI:UM:DK:DEWJNHDA
Views:691
Downloads:104
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:EXPERIENCE THE SETTING BETWEEN POHORJE AND BOHOR ACTIVELY
Abstract:The thesis entitled “Experience the setting between Pohorje and Bohor actively” is broken down to five chapters. The introduction describes the research field and focus of the, the underlying hypotheses and objectives. Assumptions and limitations are indicated in the continuation, along with the research methods used (semi-structured interviews and survey). Chapter 2 covers the bases for the preparation of a tour. Using different views by authors dealing with this subject, tour organisation, segmenting and market communication is examined in detail. Chapter 3 first presents the area spanning from Pohorje to Bohor, which covers 7 municipalities. Then, it presents the results of the interviews conducted with target group 1 and of the questionnaires completed by target group 2. Based on an analysis, two sample itineraries were prepared for the mentioned target groups. Chapters 4 and 5 include conclusions, recommendations and findings. Chapter 4 includes two 5-days itineraries and calculations for target groups, along with a proposal for promotion. The conclusion sums up the thoughts and rejects or accepts the hypotheses set in the introduction of the diploma thesis.
Keywords:segmentation, travel organization, interview, survey, target group, itinerary, promotion


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