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Title:ALTERNATIVNE REŠITVE OB UPORABI PROGRAMOV ZA BLOKIRANJE SPLETNIH OGLASOV
Authors:ID Voršič, Gregor (Author)
ID Heričko, Marjan (Mentor) More about this mentor... New window
Files:.pdf UN_Vorsic_Gregor_2015.pdf (2,40 MB)
MD5: 63B9341BBF1857290FB3E221321F4F4B
 
Language:Slovenian
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:V sklopu diplomske naloge smo opisali različne načine spletnega oglaševanja in analizirali delovanje spletnih oglaševalskih agencij z vidika spletnih založnikov. Primerjali in opisali smo različne poslovne modele spletnih strani. Razložili smo, kako delujejo programi za blokiranje spletnih oglasov, kakšne so posledice uporabe teh programov in raziskali alternativne rešitve za spletne založnike. V praktičnem delu smo izdelali aplikacijo, ki prepozna uporabo takšnih programov in prikaže alternativne oglase na spletnih straneh.
Keywords:spletno oglaševanje, programi za blokiranje oglasov, poslovni modeli spletnih strani, PHP, jQuery
Place of publishing:[Maribor
Publisher:G. Voršič
Year of publishing:2015
PID:20.500.12556/DKUM-55400 New window
UDC:659.1:004.774(043.2)
COBISS.SI-ID:19379990 New window
NUK URN:URN:SI:UM:DK:H83CFHFR
Publication date in DKUM:08.12.2015
Views:1051
Downloads:135
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FERI
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Secondary language

Language:English
Title:DISPLAYING ALTERNATIVE CONTENT FOR ADBLOCK USERS
Abstract:In this diploma work we will talk about online advertising and compare different website business models. We will describe what ad blocking software is, how does it work and what impact does it have on online advertising. In the end, we will develope a website application, which detects ad blocking software and displays alternative ads.
Keywords:internet advertising, adblock programs, business models on the web, PHP, jQuery


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