| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font

Show document

Title:ANALIZA KUPCEV SVEŽEGA SADJA IN IZDELKOV IZ SADJA V SPODNJEM PODRAVJU
Authors:Lovrec, Kristjan (Author)
Pavlovič, Martin (Mentor) More about this mentor... New window
Files:.pdf VS_Lovrec_Kristjan_2015.pdf (1,08 MB)
 
Language:Slovenian
Work type:Bachelor thesis/paper (mb11)
Organization:FKBV - Faculty of Agriculture and Life Sciences
Abstract:V maju in juniju 2015 smo na območju Spodnjega Podravja opravili raziskavo o vedenju potrošnikov in odločilnih dejavnikih, ki vplivajo na odločitev pri nakupu svežega sadja ali izdelkov iz sadja. Raziskavo smo izvedli z uporabo anketnih vprašalnikov, ki so jih sestavljala vprašanja odprtega in zaprtega tipa. Uporabili smo vzorec 200–tih anketirancev. V anketni raziskavi smo obravnavali naslednje socialno-demografske značilnosti anketirancev: spol, starost, dokončana izobrazba, število članov in število zaposlenih v gospodinjstvu ter neto mesečni prihodek na družinskega člana. Ugotovili smo, da sta najpomembnejša dejavnika pri nakupu sadja in izdelkov iz sadja videz in izvor. Kar 83 % anketirancev kupuje sadje in izdelke iz sadja v trgovinah.
Keywords:Sadje, izdelki iz sadja, povpraševanje, Spodnje Podravje, anketna raziskava
Year of publishing:2015
Source:Maribor
NUK URN:URN:SI:UM:DK:5HPY10HF
Views:568
Downloads:89
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:FKBV
:
  
Average score:(0 votes)
Your score:Voting is allowed only for logged in users.
Share:AddThis
AddThis uses cookies that require your consent. Edit consent...

Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Secondary language

Language:English
Title:ANALYSIS OF BUYERS OF FRUITS AND FRUIT PRODUCTS IN THE LOWER PODRAVJE REGION
Abstract:In May and June 2015 we conducted a research in the Lower Podravje region concerning the behavior of consumers and decisive factors, which influence the decision making when buying fresh fruits and fruit products. The research was carried out by using questionnaires that consisted of opened and closed type of questions. We used a sample of 200 respondents. In the survey research we considered the following socio-demographic characteristics of respondents: gender, age, completed education, number of household members, number of employed members of household and net monthly income per household member. We discovered that the two most important factors when buying fruits or fruit products are the appearance and the origin of the fruits. There are 83 % of the respondents, who purchase their fruits and fruit products in stores.
Keywords:Fruits, fruit products, demand, Lower Podravje, survey research


Comments

Leave comment

You have to log in to leave a comment.

Comments (0)
0 - 0 / 0
 
There are no comments!

Back
Logos of partners University of Maribor University of Ljubljana University of Primorska University of Nova Gorica