| Title: | Educational institution's image : a case study |
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| Authors: | ID Marič, Miha (Author)
ID Žnidaršič, Jasmina (Author)
ID Ferjan, Marko (Author) |
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| Files: |  Organizacija_2010_Maric,_Pavlin,_Ferjan_Educational_Institution_s_Image_A_Case_Study.pdf (379,47 KB)
MD5: 3B6EFBDE9F24C941AE82C5A9835CA56B
 http://www.degruyter.com/view/j/orga.2010.43.issue-2/v10051-010-0007-0/v10051-010-0007-0.xml
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| Language: | English |
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| Work type: | Scientific work |
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| Typology: | 1.01 - Original Scientific Article |
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| Organization: | FOV - Faculty of Organizational Sciences in Kranj
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| Abstract: | This article presents our findings about the factors influencing educational institution's image. Based on the literature review we composed a web questionnaire which was send to all current students at University of Maribor's Faculty of Organizational Studies. Based on our research results we found out that eight factors influence educational institution's image which have various amounts of influence on the educational institutions image. The factor with the most influence is the quality of professors and of their lectures and the second most important factor is the learning content. These two factors come before all of the others in the matter of influencing the educational institutions image. Our basic recommendation is to build on these factors starting with the most important ones first. |
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| Keywords: | education, image, University of Maribor, Faculty of Organizational Sciences, Slovenia |
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| Publication status: | Published |
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| Publication version: | Version of Record |
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| Year of publishing: | 2010 |
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| Number of pages: | str. 58-65 |
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| Numbering: | Letn. 43, št. 2 |
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| PID: | 20.500.12556/DKUM-52426  |
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| ISSN: | 1318-5454 |
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| UDC: | 37 |
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| ISSN on article: | 1318-5454 |
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| COBISS.SI-ID: | 6636051 |
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| DOI: | 10.2478/v10051-010-0007-0 |
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| NUK URN: | URN:SI:UM:DK:J7UMBYHB |
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| Publication date in DKUM: | 10.07.2015 |
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| Views: | 1644 |
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| Downloads: | 150 |
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| Metadata: |     |
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| Categories: | Misc.
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