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Title:UPORABA HEVRISTIK PRI OKOLJEVARSTVENIH ODLOČITVAH V POVEZAVI S TEORIJO NAČRTOVANEGA VEDENJA
Authors:ID Gomilšek, Tamara (Author)
ID Bakračevič, Karin (Mentor) More about this mentor... New window
Files:.pdf MAG_Gomilsek_Tamara_2015.pdf (925,39 KB)
MD5: 74D86089BA092CDFC51370758D4375E4
 
Language:Slovenian
Work type:Master's thesis/paper (mb22)
Typology:2.09 - Master's Thesis
Organization:FF - Faculty of Arts
Abstract:Namen raziskave je bil preveriti, na kakšen način bodo udeleženci sprejemali okoljevarstvene odločitve. Zanimalo nas je, ali bodo udeleženci pri svojih odločitvah upoštevali vse tri postavke Ajzenove teorije načrtovanega vedenja (stališče do vedenja, subjektivno normo, zaznan vedenjski nadzor), in na podlagi teh postavk sprejeli odločitve, ali pa bodo uporabili druge strategije odločanja, pri katerih smo se osredotočili na: leksikografsko hevristiko, hevristiko »ena postavka« in hevristiko »enaka teža postavk«. Sestavili smo vprašalnik, v okviru katerega so udeleženci v prvem delu odgovarjali na vprašanja postavk teorije načrtovanega vedenja in v zadnjem delu sprejeli dokončne odločitve. Prvih deset odločitev se je navezovalo na transport, kjer so se odločali, s katerim prevoznim sredstvom bi raje potovali (vlak ali letalo). Pri drugih desetih odločitvah pa so se odločali med ponudniki električne energije. Pri izvedbi raziskave smo uporabili sledilec oči, ki je omogočil natančnejši vpogled v uporabljene strategije. Za vsako strategijo odločanja smo sprogramirali model odločanja. S pomočjo modelov smo napovedali odločitve udeležencev, ki smo jih primerjali z dejanskimi odločitvami udeležencev. Za vsako nalogo smo izračunali odstotek odgovorov udeležencev, ki jih je pravilno napovedal vsak posamezni model. Prav tako smo preverjali, kakšen vpliv so imeli na naše udeležence socialno povratna informacija, trenutno razpoloženje in naučenost. Rezultati raziskave so pokazali, da se je izmed vseh modelov najboljše odrezal model teorije načrtovanega vedenja, kateremu je sledil model »enaka teža postavk«. Leksikografski model se je izmed vseh modelov najslabše odrezal, vendar se je pod določenimi pogoji približal ostalim modelom, kar kaže na pomembnost nadaljnih raziskav na področju okoljevarstvenih odločitev.
Keywords:Sprejemanje okoljevarstvenih odločitev, hevristike, teorija načrtovanega vedenja, sledilec oči
Year of publishing:2015
Publisher:[T. Gomilšek]
Source:Maribor
PID:20.500.12556/DKUM-47760-b69eac7b-c58e-d4c9-b38a-6f17d4eddae8 New window
UDC:159.95:502(043.2)
COBISS.SI-ID:21346568 New window
NUK URN:URN:SI:UM:DK:28VHJWWR
Publication date in DKUM:06.05.2015
Views:2083
Downloads:312
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:FF
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Secondary language

Language:English
Title:USE OF HEURISTICS IN ENVIRONMENTAL DECISION-MAKING IN RELATION TO THE THEORY OF PLANNED BEHAVIOR
Abstract:The purpose of this thesis was to examine the environmental decision-making process of the participants. The main goal of the research was to find out whether the participants considered all three cues of Ajzen's theory of planned behavior (attitude, subjective norm and perceived behavioral control) in their decision making process and reached a decision on the basis of these three cues or whether they used one of the other decision making strategies that were considered in this thesis (lexicographic heuristic, single cue heuristic and unit weight) instead. The participants were given a questionnaire of which the first part consisted of questions with cues referring to the theory of planned behavior and the second part prompted them to reach a final decision. In the first ten questions on transportation, the participants were asked to choose their preferred method of traveling (train or plane), while the next ten questions had them choose between two different electricity providers. The research was conducted with the help of an eye-tracker, offering a detailed insight into the strategies used by the participants. To predict the decisions of the participants, a decision-making model was programmed for every decision-making strategy and compared to the actual decisions of participants. This was followed by a calculation of the percentage of correctly predicted responses for every single task. The effects of social feedback, current mood and expertise were also taken into account. The results of this research show that out of all the models considered in this thesis the theory of planned behavior is the most accurate, followed by the unit weight model. The lexicographic model was the least accurate in predicting the decisions of the participants, although it came close to other models when taking into account certain factors, evidencing the importance of further research in the field of environmental decision making.
Keywords:environmental decision making, heuristics, theory of planned behavior, eye-tracker


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