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Title:ZAZNAVA IN VPLIV BARV NA PRIMERU TISKANIH OGLASOV
Authors:Spes, Katja (Author)
Furlan, Marina (Mentor) More about this mentor... New window
Files:.pdf UN_Spes_Katja_2015.pdf (1,18 MB)
 
Language:Slovenian
Work type:Bachelor thesis/paper (mb11)
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:V diplomski nalogi smo s pomočjo literature opisali simboliko osnovnih barv, vpliv, ki ga imajo na ljudi, ter njihov pomen v oglasnih sporočilih. Omejili smo se na tiskane oglase (plakate, časopise, revije, neposredno pošto in embalažo) in opisali njihove prednosti in slabosti. Z anketnim vprašalnikom smo ugotavljali, na katere barve smo najbolj pozorni in katerim lastnostim se posamezne barve bolj približajo. Osredotočili smo se na sedem barv; zeleno, rumeno, oranžno, rdečo, vijolično, modro in črno barvo.
Keywords:barve, tiskani oglasi, zaznava
Year of publishing:2015
Publisher:K. Spes
Source:[Maribor
UDC:659.132.22(043.2)
COBISS_ID:19135510 Link is opened in a new window
NUK URN:URN:SI:UM:DK:AZGZVQAC
Views:569
Downloads:58
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:KTFMB - FERI
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Secondary language

Language:English
Title:PERCEPTION AND EFFECT OF COLOURS IN PRINTED ADVERTISEMENT
Abstract:We have described the symbolism of basic colours, their impact on people's perception and their role in advertisement. We limited thesis by printed ads – posters, newspapers, magazines, direct mail and packaging. Further on, we described their advantages and disadvantages. Survey was used to determine which colour alerts us the most and to which properties each colour gets the closest. We focused on the following seven colours: green, yellow, orange, red, purple, blue and black.
Keywords:colours, printed ads, perception


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