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Title:PROMOCIJSKI VIDEO
Authors:Pavlič Kos, Špela (Author)
Družovec, Marjan (Mentor) More about this mentor... New window
Files:.pdf MAG_Pavlic_Kos_Spela_2015.pdf (2,50 MB)
MD5: A20B458D39ACA529A45E1D9E64DE88C6
 
Language:Slovenian
Work type:Master's thesis/paper (mb22)
Typology:2.09 - Master's Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Promocijski video želimo definirati kot učinkovito tržno orodje prihodnosti. Cilj je poudariti pomembnost vsebinske zgradbe promocijskega videa, ki mora v pripovedi zgodbe vsebovati elemente interesiranja, informiranja, spodbujanja in zabavanja. Hkrati želimo poiskati najučinkovitejši vizualno in slušno nalezljiv koncept, o katerem bodo ljudje prostovoljno govorili, ga delili in širili. V magistrski nalogi se bomo osredotočili na digitalno pripovedovanje zgodb, začenši z govoricami in sejanjem – ciljno distribucijo. Skozi viralni in video marketing bomo video preučili kot element tržnega komuniciranja, definirali promocijski in viralni video ter predstavili načine uporabe v praksi. Glavna prednost te naloge bodo viralni mehanizmi širjenja in deljenja, ki jih lahko reflektiramo v variacije vseh novih medijev. Za konec bomo analizirali najuspešnejše viralne promocijske videe, s pomočjo katerih bomo orisali svetovne trende, raziskali razvoj viralnega videa ter dokazali bistvenost vsebinskih temeljev.
Keywords:promocijski video, viralni video, digitalno pripovedovanje zgodb, viralni marketing, viralni mehanizmi širjenja
Year of publishing:2015
Publisher:[Š. Pavlič Kos]
Source:Maribor
UDC:659.1:[7.038.53:791](043.2)
COBISS_ID:18912790 New window
NUK URN:URN:SI:UM:DK:BYW7RMR2
Views:1420
Downloads:223
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:KTFMB - FERI
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Secondary language

Language:English
Title:PROMOTIONAL VIDEO
Abstract:We would like the promotional video to be defined as a sufficient marketing tool of the future. The goal is to emphasize the importance of content of promotional video, which has to contain the elements of interest, information, encouragement, and fun when telling a story. At the same time we have to find the most sufficient visually and auditory communicable concept, voluntarily talked about, shared, and spread by people. The main focus of this Master's degree is going to be digital storytelling, starting with words-of-mouth and seeding – target distribution. Through the viral and video marketing we are going to analyse the video as an element of market communication, define the promotional and viral video and present the methods of practical use. The main advantage of this work is going to be viral mechanisms of spreading and sharing which can be reflected into variation of all the new media. For a conclusion we are going to analyse the most successful viral promotional videos with the help of which we are going to outline world trends, explore the development of viral video, and prove the relevance of substantive basis.
Keywords:promotional video, viral video, digital storytelling, viral marketing, viral sharing mechanism


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