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Title:PRIPRAVA IN PREDLOG KOMUNIKACIJSKE STRATEGIJE ZA SPLETNI RADIO YOUREUPRADIO
Authors:ID Šuster, Jakob (Author)
ID Ivanišin, Marko (Mentor) More about this mentor... New window
Files:.pdf UNI_Suster_Jakob_2014.pdf (35,15 MB)
MD5: 13910FC003241443A514175AA72E4FB7
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Temeljni namen diplomske naloge je priprava komunikacijske strategije za spletni radio Youreupradio. Za boljše razumevanje delovanja Youreup radia, smo predstavili teoretični okvir alternativnih in skupnostnih medijev, ter vanj Youreup radio ustrezno umestili. V nadaljevanju naloge smo raziskali teorijo strateškega komuniciranja in priprave komunikacijske strategije. V praktičnem delu smo Youreup radio analizirali ter zanj pripravili komunikacijsko strategijo.
Keywords:alternativni radio, spletni radio, skupnostni radio, komunikacijska strategija, komuniciranje, strategija
Place of publishing:Maribor
Publisher:[J. Šuster]
Year of publishing:2014
PID:20.500.12556/DKUM-46145 New window
UDC:004.7:727.621.396.7-022.56(043.2)
COBISS.SI-ID:18517014 New window
NUK URN:URN:SI:UM:DK:XZB80JQI
Publication date in DKUM:25.02.2015
Views:2462
Downloads:251
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:KTFMB - FERI
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Secondary language

Language:English
Title:PREPARING AND DRAFTING COMMUNICATION STRATEGY FOR WEB RADIO YOUREUPRADIO
Abstract:The main purpose of this study is to find the right communinication strategy for the web radio Youreupradio. In order to better understand the activities of Yourupradio, the theoretical fundaments of alternative and community media are represented and parallels to the Youreupradio are drawn in the following research. Furthermore the theory behind the strategic communication and preparations of communication strategies are investigated. In the practical section we have analysed and presented the most appropriate communication strategy for Yourupradio.
Keywords:alternative media, web radio, community radio, communications strategy, communication, strategy


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