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Title:VIŠANJE PREPOZNAVNOSTI PODJETJA FRUCTAL D.D. S POMOČJO SOCIALNIH OMREŽIJ
Authors:Ambrož, Andrej (Author)
Perko, Igor (Mentor) More about this mentor... New window
Files:.pdf VS_Ambroz_Andrej_2014.pdf (1,22 MB)
 
Language:Slovenian
Work type:Final seminar paper (mb14)
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:V delu diplomskega seminarja sem preučil socialna omrežja v poslovne namene. Socialna omrežja so novodobni medij, ki s pomočjo naprednih aplikacij vsakodnevno privabljajo številne uporabnike. Potencial brezplačnega oglaševanja na socialnih omrežjih pa so podjetja že začela s pridom izkoriščati. Trenutno je na socialnem omrežju Facebook, ki velja za najpopularnejšo socialno omrežje nas svetu, prisotnih že okoli 800 tisoč uporabnikov v Sloveniji. To še posebej odpira nove možnosti oglaševanja vseh podjetij, ki delujejo znotraj in izven meja Slovenije. Podjetje Fructal d.d. je uradno prisotno na treh socialnih omrežjih. Najpopularnejšem socialnem omrežju Facebook, YouTube in Flickr. Svojo prepoznavnost podjetja viša in nameni največ časa na socialnem omrežju Facebook, kjer vsakodnevno obvešča svoje oboževalce z aktualnimi vsebinami. Od 24. novembra leta 2010, ko se je podjetje Fructal pridružilo omrežju Facebook in vse do danes, je skupaj doseglo več kot 29 tisoč oboževalcev, kar ga uvršča med 100 najbolj obiskanih blagovnih znamk v Sloveniji na socialnem omrežju Facebook.
Keywords:Socialna omrežja, Facebook, YouTube, prepoznavnost, oglaševanje, oboževalci
Year of publishing:2014
Publisher:[A. Ambrož]
Source:Maribor
UDC:004.738.5
COBISS_ID:12415004 Link is opened in a new window
Views:559
Downloads:48
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:INCREASING THE VISIBILITY OF COMPANY FRUCTAL D.D. WITH HELP OF SOCIAL NETWORKS
Abstract:In the thesis I examine the use of social networks for business purposes. Social network are new-age website attracting users every day. The potential of free advertising on social networks, is advantageously exploited by the enterprises. Facebook, currently the most popular social network in the world, has about 800 thousand users in Slovenia. This opens new advertising possibilities for all companies within and outside the borders of Slovenia. The company Fructal d.d. is officially present on three social networks. The most popular social network Facebook, YouTube and Flickr. Company spend the most time on the social network Facebook, when daily informs their fans with the latest content. From 24 November 2010, when the company Fructal joined the Facebook network and up to now, it has reached a total of more than 29 thousand fans, making it among the 100 most visited Slovenian brands on Facebook.
Keywords:Social networks, Facebook, YouTube, visibility, advertising, fans


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